Monday, May 21, 2007

SharedReviews Paid Opinions

sharedreviews_logo.pngMost product review sites fall into one of two categories: professional or community driven. Sites like CNET Reviews and blogs like CrunchGear pay their staff to review the latest gadgets and give you an authoritative, and hopefully unbiased, opinion on what tech toys make the grade. Community driven sites like Epinions and Amazon rely on the kindness of strangers to post reviews, which are presumably honest and useful when taken in aggregate. There is a whole other class of startup that is trying to aggregate user reviews from a number of sites. See our roundup here.

sharedreviewsmini.pngThe latest spin on product reviews has been to combine the two systems. In a talent search less glamorous than American Idol, review sites are turning the their community members to find the best reviewers in exchange for a little more cash.

SharedReviews is soon to launch review site in this category. The site will be a community of reviewers each with their own profile consisting of their reviews (video, written), their experience related to the products they review, and a rating of their skill as a reviewer. Reviewers will be able to post reviews to the site directly and through widgets using their API. There’s a sneak peek of the site to the right.

From there it’s just a matter of separating the wheat from the chaff and rewarding reviewers. By taking a look at the flow chart below, you can see what SharedReviews has in mind. They want to create reviews, sell advertising, and then share the wealth with the community and reviewers. Shared reviews will take 50% of the ad revenue, and then split the remainder with the reviewers ranked by proficiency along with the community that voted them there.

They’re looking for private beta testers with plans to launch this fall. If you’re interested, you can sign up here.

Readers interested in earning cash for reviews should also check out expoTV and Shopwiki.

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Music Licensing Online: YouLicense

youlicense.pngYouLicense aims to gain traction in the growing market for direct music licensing deals.

An online music licensing marketplace, YouLicense enables artists and those seeking musical content to conduct business directly without the need to deal with music companies.

Content is indexed and easily searchable. YouLicense provides standardized contracts so that both buyer and seller immediately know the legalities of a deal, allowing for a quick and easy transaction.

The obvious competitors to this site are the variety of Podcast focused free and paid music marketplaces. Whilst music licensed by YouLicense can be used for podcasts and other forms of web created content, the site aims at the full spectrum of music uses: Film & Television, Advertising Campaigns, Music on Hold, Mobile Phone Content and Audio Projects. Items offered are also not limited by format. Ringtones, sheet music and beats can be listed along with the traditional pre-recorded music.

The goal of YouLicense is to make music licensing and copyright trade a simpler and more direct process. Whilst the service is still in private beta testing, I gained access to the marketplace and it certainly looks like it’s going to deliver on its goals.youlicense1.png

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Saturday, May 19, 2007

PatentMonkey.com - Searchable Patent Database

Looking for a patent? Patentmonkey.com is a fully searchable US patent text database, with images and PDF documents as well. Whether the patent is active, expired, abandoned or pending, you can find it on this site. Of course there is a fee for this...$10 for a basic monthly membership or you can buy credits for a certain number of downloads. You can also bulk download patents on zip files, or email, post, or blog patents. They have a particularly informative blog on all the latest and greatest with patent disputes and issues, which would undoubtedly be of great interest to those dependent on patents for their business ventures. In their own words: PatentMonkey.com is a patent search and document downloading site built with smart user focused features and tools for the average user and the most experienced patent searchers. Users can quickly scan front pages, build a list of patents to save and download and then choose free single patent downloads or bulk downloads for a fee. PatentMonkey.com has a fully searchable data base of US issued patents with timely data updates. Why it might be a killer: This site is meeting a key niche of finding patents for entrepreneurs and those in other business ventures. The site is comprehensive, thorough and constantly in motion to make sure they are up-to-date and meeting their member's needs. Some questions: Can they make a profit charging only $10 a month membership? How many employees do they have to manage this ever-changing site? Are they open to redesigning the layout of the site, as it has a bland 2-color scheme and doesn't appear as professional looking as it should for a serious business. » original news

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10X Revenue (continued)

I wrote a post about the recent ad network/ad infrastructure deals called 10x revenues several weeks ago.

Since then we've seen AQNT trade to MSFT (this morning) for $6bn which is 10x revenues.

But TFSM only got 3x revenues from WPP.

It's interesting that market leaders like DLCK, Right Media, and AQNT get 10x revenues but second fiddles like TFSM get 3x. That shows the power of market leadership for sure.

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Friday, May 18, 2007

Compete.com Rank and Visitors - stock photo peers

PictureSandbox is the BLUE line

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