The Facebook Problem

from A VC by Fred

Brad Feld has a post up where he talks about The Facebook Problem. Brad sees an emerging problem for those who are developing apps for Facebook and says:

It seems like Facebook could easily turn on CPM based ads on all of the Facebook apps pages and do a revenue share with the application developer. Suddenly, the application developer would get paid for the massive new page views they are getting (as would Facebook), and Facebook would create a real incentive for the publishers to stay with their apps and grow them.

In the absence of this, Facebook is going to need to address the “value to the apps developer” quickly, before some of the larger apps vaporize due to the developer saying “I’m not willing to keep paying for servers and bandwidth.” I can think of a couple of other approaches here, including Facebook building an in-the-cloud infrastructure for their developers that they make available to one’s that reach a certain level of popularity. But - the straight “we’ll make more money and share it with you” seems the most logical approach to me.

I see a different Facebook problem. Invite overload and application noise. I cannot keep track of all the invites I am getting, both the standard invites and the application invites. And what's worse, I can't keep track of all the applications that all of my friends are using.

We all know I am not the Facebook generation. So maybe I am just not capable of dealing with this level of social networking. But I bet that many of the members of the Facebook generation are secretly wishing for the old Facebook where it was more about them and their friends and less about being a social operating system.

The comments to Brad's post have a few such examples. Since there are a bunch of members of the Facebook generation who read this blog, please tell me what you think.

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Thieves take off with $50,000 worth of cellphones

from Engadget by Conrad Quilty-Harper

The anecdotal evidence for a spike in electronics robberies is piling up, with the latest high profile robbery netting the thieves $50,000 worth of cellphones from a T-Mobile store. Three armed men walked into the store in Fort Bend County in Texas on Thursday, and demanded the "good phones" from the store's safe and the tapes from the CCTV. Staff were tied up, and the thieves deposited the phones into black plastic bags and walked out. Unfortunately for the robbers, T-Mobile keeps a good track of its inventory, and can identify any of the phones if they turn up on the network (meaning that the $50,000 sticker value is much lower on the black market). Crime doesn't pay, especially when your stolen goods can be tracked. [Via textually]

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Visa Taps Aspiring Filmmakers for “Life Takes” Campaign

Augustine: never before has there been such interest in and acceptance of good consumer-generated media

Visa has extended its "Life Takes" campaign since ads broke during the 2006 Olympic Games in Torino, Italy

Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.

Visa is working with the 48 Hour Film Project (48HFP) for the "Life Takes" Invitational contest that will give the winner an audience with ad execs and a $10,000 prize. Since Visa will have rights to all the films entered, it could use them in future advertising or promotions, but has not announced plans to do so.

The two will invite 30 filmmaking teams to create a short film that shows their interpretation of Visa's tag line, "Life Takes." Each team gets a $500 Visa gift card for expenses.

Filmmakers have 48 hours to create a seven-minute film or video from start to finish—casting, writing, producing, directing, editing, adding music, and getting equipment.

A panel of Visa execs and advertising and entertainment professionals will judge the entries in September. The three top films will be showcased at an awards event in San Francisco. Second prize is $5,000; third prize is $2,500. Media agency OMD handles the invitational contest for Visa

48HFP has been promoting the competition this month at its 2007 tour stops in San Francisco, New York and Los Angeles. The international tour began in March and runs through August, traveling to 55 cities, where teams spend one weekend making a film from start to finish.

48HFP is expecting more than 1,500 48 Hour film teams to make films during the 2007 tour. The grand-prize winner will also receive a $7,500 gift card, courtesy of Visa.

Susanne Lyons, chief marketing officer Visa USA, said the credit card company was eager to see how these talented individuals interpret the campaign and "reinforce the various ways that Visa empowers consumers to do what they want to do, need to do and never thought possible."

Visa launched "Life Takes Visa" in February 2006, its first new tag line in 20 years (Promo Xtra, Feb. 8, 2006) . TBWA/Chiat/Day handles the advertising.

Since the launch, the "Life Takes" campaign has been featured in a "live art" billboard execution in New York City, in popular video games and the latest refresh of Hasbro's iconic The Game of Life.

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Preview CSS in IE 6 and Firefox simultaneously with CSSVista

from Lifehacker by Kyle Pott

Windows XP only: Freeware app CSSVista offers side-by-side live previews of CSS (cascading style sheets) code in Internet Explorer 6 and Firefox simultaneously.

CSSVista is a three-paned editor—one window is a CSS editor, one window the IE 6 preview, and the third is the Firefox preview. Although Microsoft released Internet Explorer 7 ages ago, boatloads of users are stuck with IE 6. Unfortunately, the rendering engine for IE 6 is an odd bird requiring lots of special attention from developers—especially when it comes to creating cross-browser compatible websites.

CSSVista requires the .NET 2.0 runtime and, despite the name, is a free download for Windows XP only.

CSSVista [Site Vista]

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ChipIn Empowers Micropayments On Facebook

from TechCrunch by Duncan Riley

ChipIn, a free widget based service that enables users to collect money has launched a Facebook application that brings micropayments to Facebook.

ChipIn on Facebook supports existing Facebook events or can be used separately with ChipIn created events. Creation of new “ChipIn’s” is simple, the ChipIn Widget can be customized using photos from a users Facebook account and each ChipIn can also be promoted directly to Facebook friends.

We covered Lending Club, the exclusive Facebook P2P lending service on June 20; ChipIn is at the other end of the spectrum targeting micropayments, yet together they demonstrate the continuing growth of finance on Facebook. There is any number of new Facebook applications being launched daily, and whilst many provide a wow factor and are useful, not that many to date have a real world financial use. It’s not too farfetched to imagine ChipIn being used as a political or charity fundraising tool on Facebook in the near future.

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