Wednesday, July 11, 2007

Mileage Runners hack air travel for maximum miles

Cory Doctorow: Wired News has a great story today about "Mileage Runners" who tweak the airline reservation system to plot insane (and insanely cheap), multi-hop air trips that accumulate bazillions of air miles. A hacker friend of mine recently came out to me as a mileage runner, and described a system he'd worked out for gaming the reservations computers to get $400, round the world business-class fares.

Mileage Running isn't good for the planet, but it makes a certain perverse sense as a response to the airlines' incomprehensible pricing schemes, capricious upgrades policy, and emphasis on mileage. It's probably not a coincidence that Southwest Airlines, who pioneered simple, transparent pricing schemes, is more profitable than all the other US airlines put together.

In my last job, I flew to 31 countries in three years, fighting copyright treaties and DRM standards, and made top-tier on three different airlines. I didn't get much sport out of it, but I can now locate a working electrical outlet in the meanest airport.

"I personally find airlines and airplanes to be really neat," explains Joshua Solomin, a 28-year-old mileage runner who works as a software manager in San Francisco. Solomin began running in 2006 after a year of business travel vaulted him into the Premier tier of United's Mileage Plus program, giving him his first taste of the first-class upgrades and other coveted perks that come with elite-level frequent flyer membership. "Mileage runs are a way to maintain that status," he says.

Of Solomin's five runs to date, one of the more impressive was a trip from San Francisco to Tampa via Los Angeles, San Diego and Washington, then back with connections in D.C., Seattle and Portland. Thanks to his Premier status, he earned double miles for the trip, more 16,000 of them, for just $232.

On Sunday, he completed his first international run: a $1,450 round trip between San Francisco and Singapore with stops in Los Angeles, Hong Kong and Tokyo. Sure, he had only five hours in the middle of the night to explore Singapore, but with United's July triple mileage bonus he earned a whopping 78,000 miles. And he flew business class the entire way.

Read More...

Average box office per movie: total chaos

Cory Doctorow: This chart, showing the per film/per year box office for Hollywood movies from 2000-2006, is the biggest laugh I've had all day. We always hear about how entertainment execs earn their giant salaries by being incredibly shrewd selectors and marketers of motion pictures, but this chart shows that you could get the same result by throwing dice. Link (via Wonderland)

Update: Adam found this great chart, showing box office gross adjusted for inflation -- the field peaked in 1939, with Gone the With the Wind in top place, with an adjusted gross of $450.5 million. The only movie from later than 1990 in the top ten is Titanic.

Update 2: Adam sez, "The figure listed for Gone with the Wind is adjusted to 1977 dollars...when adjusted to 2007, it's the much more impressive $1,329,453,600."

Read More...

MIT: The iPhone's Untapped Potential

c77-7-10-07.jpg Core77 picks up on a June MIT Technology Review article describing some of the unrealized potential in the iPhone.

"Turns out that, in addition to having the interface to kill all portable interfaces, it is tricked out with a number of just slightly utilized sensors; specifically an accelerometer, an ambient light meter, and an IR motion sensor.

While Apple has applied these to the admirable goal of rotating your screen and adjusting your brightness for you, some other smart people have already been busy using them for more creative ends. Like learning about human nature."
Start with the iPhone, Work Back to Human Nature
Posted by: Carl Alviani on Tuesday, July 10 2007

c77-7-10-07.jpg

MIT Technology Review put a brief article up at the end of June describing some of the unrealized potential in the iPhone. Turns out that, in addition to having the interface to kill all portable interfaces, it is tricked out with a number of just slightly utilized sensors; specifically an accelerometer, an ambient light meter, and an IR motion sensor. While Apple has applied these to the admirable goal of rotating your screen and adjusting your brightness for you, some other smart people have already been busy using them for more creative ends. Like learning about human nature.

Now, take a step back: Accelerometers are motion detectors--they get used to help measure distance walked (pedometers) and the intensity of car crashes (impact meters), among other things. Some creative designers have figured out how to make them fun (Nintendo Wii). It's not a huge stretch to combine this sort of data with light, motion and sound sensing to start getting a picture of what a user is doing all day, moment to moment. Standing, sitting, and walking have recognizable signatures, and from there it's a short computational step to recognizing when a user is cooking, working, hanging out, shopping, etc. It's like a diary, but honest. It's like Twitter, but less irritating.

Now, take another step back: Once again, MIT researchers are way ahead of us. Here's a study group called Reality Mining that's been gathering data in this manner from study participants since 2004, combining it with data on proximity sensing between users, and analyzing the hell out of it. Findings are ongoing, but what's already there is massively intriguing. Social networking in the real world has a statistical signature, and measurable patterns called Eigenbehaviors start emerging. It's still mostly in the realm of statisticians and analysts, but the trajectory points insistently toward a new and powerful tool for designers.

Potential applications are significant for....well, who aren't they significant for? Consumer electronics designers looking for new interface methods; medical and fitness product designers looking for better ways to get information from users to devices; design researchers who want higher quality data from a less-intrusive method: pay attention. Things are changing.

Read More...

JetBlue Uses 'Simpsons' Sweeps as Reward

Things that make you go "huh?" By Amy Johannes

JetBlue is promoting "The Simpsons" movie with a sweeps and extends its tie-in as the official airline of Springfield, the characters' hometown.
JetBlue Airways is kicking off its partnership with "The Simpsons Movie" with a sweepstakes overlay for loyalty program members and an unusual tie to the characters' hometown. The sweepstakes is part of a larger marketing effort to promote the Twentieth Century Fox film. JetBlue has been named the "Official Airline of Springfield." As such, the company will launch its first specialty aircraft, dubbed "Woo-Hoo, JetBlue" at a press event on July 17 in Burbank, CA. The plane, which features an image of Homer and a logo with the company's Springfield status, will be in service that day and added to the regular flight rotation schedule, the company said.

Read More...

Tuesday, July 10, 2007

Word of Mouth

Women: share/whisper -- for them to share/whisper to their friends about something, it has to give them a temporary advantage that they want to cure by having their friends get the same advantage as quickly as possible (e.g. did you know there is a secret sale at Jimmy Choo? here's how you get it).

Men: brag -- for them to brag to their friends about something, it has to give them a temporary advantage to articulate (e.g. my new barbecue gets as hot as 1500 C); then their friends have to figure out how to equalize themselves or one-up them a bit further (e.g. mine does 1700 C).

Read More...