Eco-trend Designers At Treehugger Cash In W/ $15M Buyout By Discovery

from alarm:clock by BT

Treehugger.com's founder Graham Hill and his CTO Nick Aster are both web designers by trade who took their discerning eyes to the subject of alternative energy and eco-friendly living with Treehugger. The site gained a following thanks to its sharp look, the eco movement trendlines and some help from board member Nick Denton who runs ads frequently for Treehugger on his Gawker Media network.

Today Discovery Communications announced that it is buying Treehugger for a reported $15M, four years after Treehugger was launched. The company says it has about 1.4M unique monthly visitors but this number should rise sharply now that Discovery will be promoting it to the masses. Treehugger will become part of Discovery's PlanetGreen network.

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Keyspan intros USB 2.0 Server

from Engadget by Donald Melanson

Filed under: Networking

They certainly took their time doing it, but the folks at Keyspan have finally churned out a follow-up to their original USB Server, offering much of the same and one notable improvement with their new USB 2.0 Server. The big advantage here, as the name suggests, is the server's new USB 2.0 interface, as opposed to the sluggish USB 1.1 interface of the original. Otherwise, you'll get a pair of USB ports that you can use to share printers, scanners, and other USB devices over either a wired or wireless network, with full compatibility with both Macs and PCs. If that'll do, you can grab one now for $129.

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Grockit Raises Cash, Prepares “Massive Multiplayer Online Learning” Product.r

from TechCrunch by Michael Arrington

When we last wrote about San Francisco based Grockit, in late 2006, they were unfunded. Their business idea of holding low-cost GMAT prep courses over Webex was just getting off the ground.

Now they are funded - $2.7 million total ($2.3 million from Benchmark, $400k from angel investors Mark Pincus, Rob Lord, Reid Hoffman Thomas Ryan and others) in a Series A round was closed last month. And they are changing their model completely.

Instead of holding one-to-many classes via Webex, the company is building a new product from the ground up. Founder Farbood Nivi calls it MMOL, for Massive Multiplayer Online Learning (a play on the term MMOG). He says studies show that people learn best from eachother, not in a teacher-students situation. He, along with technical co-founder Michael Buffington (Price.com, MeasureMap, Stikkit), are going to try to prove this works. Beyond that, they aren't divulging any details at all.

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Entropia Universe Licenses CryENGINE

from TechCrunch by Duncan Riley

Second Life competitor Entropia Universe has signed an agreement to use the game engine CryENGINE 2.

According to Entropia Universe, the CryENGINE 2 platform will deliver the “closest-to-reality looking massively multiplayer online game ever seen.”

The move towards realistic 3D rendering in virtual worlds continues to gain pace. Second Life acquired Windward Mark Technology in May, delivering realistic wind and clouds to their platform.

Entropia Universe has been on a role lately, having passed 500,000 users and expanding into China. The new version of Entropia Universe is expected to be available by mid-2008.

Sample pictures below. Previous TechCrunch coverage here.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

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Trusted Opinion Adds Netflix Queuing

from TechCrunch by Duncan Riley

Social networking startup Trusted Opinion has added Netflix Queuing to their recommendations focused offering.

The feature allows Trusted Opinion members to read a review of a movie then instantly add it to their Netflix queue without leaving the page.

Although it sounds simple, Netflix does not offer a public API and hence the feature had to be created the old fashioned way, by creative programming.

NetFlix does not currently offer a social networking service; Trusted Opinion sees the feature as being a draw card for Netflix members seeking new movies.

We last wrote about Trusted Opinion in February. The site has had mixed results in terms of traffic since then in what is a hyper-competitive social networking market. Marrying an all you can eat movie hire service like Netflix to a service such as Trusted Opinion provides something that creates a point of differentiation. The feature will appeal to movie fans looking to find then hire great movies from a sea of Hollywood mediocrity.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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