GMail Plus - A Smart Trick to Find & Block the Source of Email Spam

from Digital Inspiration by Amit Agarwal

GMail Plus Addressing is not new but still very relevant and useful trick to help save your GMail mailbox from spam. And if you get spammed, you know exactly which website / online service leaked your email address to spammers.

[Was reminded of the GMail plus trick after an email subscriber actually used it today while subscribing to the DI newsletter - see screenshot above]

What is GMail Plus addressing? Say you have an email address like billgates@gmail.com. If you append a "plus" sign to your email username, gmail will ignore anything written between the + and @ sign.

So any email address sent to billgates+microsoft@gmail.com or billgates+blog@gmail.com or billgates+website@gmail.com will still reach your billgates@gmail.com inbox though technically, they are three different email aliases.

When you share your email with some non familiar service, like a newsletter, you can supply your existing email with a plus sign. If you ever receive spam addressed to that email alias, you know the exact source that's sending the spam and can easily block all emails using a GMail filter.

[type the alias in the To: fiedd and redirect all incoming message to Trash or apply a new label]

More GMail Easter Eggs [including the dot trick].

© 2007 Digital Inspiration by Amit Agarwal

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T-Mobile bringing HotSpot @Home to your landlines

from Engadget by Nilay Patel

T-Mobile's HotSpot @Home already brings WiFi VoIP to compatible cell phones, and the latest FCC filing from T-Mo and Linksys indicates that soon all the phones in your pad will be able to get in on the action: say hello to the WRTU54G. Apart from the T-Mobile branding and the two phone jacks on the back, the router features two user-accessible SIM card slots, which appear to be used to configure up to two phone lines -- we're not sure if they're VoIP or cell, however. [Via TG Daily]

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Scrybe Closes Series A

from TechCrunch by Nick Gonzalez

Scrybe, the online/offline calendar and organizer, has closed their series A round of financing from Adobe Systems Incorporated and LMKR. In what is becoming an annoying trend, the company is not disclosing the size of the round.

You’ll probably recognize the company from the somewhat viral product demo that swept the blogosphere last October. Since then they’ve been through a private and public beta.

Scrybe is a Flash-based organizational and productivity tool that works both online and offline. It consists of multiple calendar management, to do lists, web clip bookmarklet, contact list (Gmail, Yahoo, Hotmail or Outlook importing), and The system operates offline by caching your changes and then uploading when the system reconnects. Zimbra and Google Gears provide similar online/offline products.

The driving principle behind the application is usability. Scrybe’s main selling point is that the application retains the context of the data that you’re working with by “zooming” instead of flipping to the data. One example is the calendar. The cells of the calendar expand and contract as you edit a week, day, or hour more closely while still showing the details of the surrounding days. See the extended video below for more details.

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Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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The Future Of Copyright Protection Is Here And It Costs $11 An Hour

from TechCrunch by Nick Gonzalez

It’s no secret that video sites like YouTube benefited from added traffic generated by hosting copyrighted content. But as these sites get acquired, integrate advertising, or just want to avoid a billion dollar lawsuit, they seek to shed their seedy past to stay kosher with the big media giants they hope will feed them content and advertising dollars.

There are a lot of startups offering technological means of keeping their noses clean. Most of the solutions function as digital detectives, comparing the video fingerprints of copyrighted content with uploaded content for a match. Some of these companies include Audible Magic, Advestigo, Gracenote, MotionDSP, Philips, and iPharo. YouTube has implemented Audible Magic, although I haven’t noticed a difference. MySpace also incorporated Audible Magic but took the added step of banning re-uploading content violating copyright (“Take Down Stay Down” initiative).

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However, while computers are great for solving well defined problems at a dizzying pace, they don’t always do that well when the rules become murkier. Judgments need to be made about whether playing a song or video constitutes “fair use” and simply changing a few characters of the title can fool more basic filters. That’s why 5-year-old BayTSP has decided to keep humans in the loop. The WSJ takes an in depth look at the company.

The Journal reports that BayTSP has hired more than 20 “Video Analysts” to watch videos and report copyrighted content starting at $11 an hour. Their searches are helped by BayTSP’s software, which most likely gives them a head start on what to look for. The company’s most notable client is Viacom, which it supplied with the data for their 100,000 video DMCA takedown request last year. Viacom says it pays BayTSP more than $100,000 each month for the service. The takedown requests have resulted in over 230,000 clips being removed from YouTube for Viacom. BayTSP says its error rate on Web videos is only around 0.1%.

Despite these efforts, video piracy remains rampant both on Google video search and many other social video sites. Once content is taken down, some users simply re-upload them to the site. MySpace is apparently countering this behavior through a file blacklist, but other video providers are certainly concerned with pushing away potentially valuable content and users. Content providers have continually leaned on the heavily manual DMCA safe harbor clause, while copyright holders clamor for embedded filtering. Google has recieved a long list of take down notices. AT&T has expressed an interest in filtering their network directly.

One thing’s for sure, there’s still a lot more debate needed amongst us humans before the computers chime in.

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Big Media Is Buying, Hearst goes Kaboodle

from GigaOM by Om Malik

Updated: First it was News Corp., then CondeNast and CBS Interactive. Now Hearst Corp. and Forbes have joined the Web 2.0 party, snapping up tiny start-ups, and trying to capture the ongoing online shift of both audiences and advertising dollars.

Earlier today, Venturebeat reported that Forbes was buying Clipmarks, a social bookmarking and clipping service based in New York. Now The Wall Street Journal is reporting that Hearst has snapped up Kaboodle, another bookmarking service that allows online shoppers to clip and save information, for an undisclosed amount.

According to our sources went for somewhere around $40 million. Manish Chandra, founder and CEO of the 18-month old start-up based in Santa Clara, Calif., declined to comment on specific terms of the deal.

When I asked him why he decided to sell the company, he candidly replied, that “the stakes are getting higher, and others [competitors] are raising a ton of money.” What do that say, any exit is a good exit.

The company had about 2.2 million unique visitors in June 2007, having grown 20 fold since its launch. It had raised about $5 million in venture capital, and was in the process of raising another round when the exit opportunity emerged.

Chandra said that since a large percentage of Kaboodle users are women, and the site has an e-commerce/shopping component, it fit nicely with the larger goals of Hearst. He also added that the deal doesn’t impact its deals with Conde Nast properties.

There is an interesting pattern in some of the buys by big media corporations. They are not just buying pure-content, but instead seem to be interested in content-enhancing tools that rely on communities than individual content creators. Newroo, Photobucket, Reddit, Last.fm, Clipmarks and now Kaboodle fit that profile.

This is a strategy not without risk. Big media companies have to leave the acquired-and-their communities alone. Back in June 2007, Liz wrote about this trend of big media companies leaving the “kids” alone.

Acquirers, despite their enormous and asymmetrical audience, money, and power compared to their purchases, seem like awkward first-time parents afraid of hurting a baby. They are more than conscious of their status as old farts swooping in and quickly turning cool to lame.

From a Silicon Valley perspective, emergence of buyers outside of the G-Y-M (Google, Yahoo, Microsoft) triumvirate is a good thing. Sure it rules out billion dollar exits, but it ensures that there are more buyers with cash.

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