Saturday, September 22, 2007

How does Dyson make water go uphill?

Augustine: with a little imagination, even a lowly water feature can be a remarkable "purple cow."


Source: http://www.watercascades.com/files/Dyson_uphill_fountain.htm

How does Dyson make water go uphill?

What a shower
James Dyson's uphill water feature has been the striking image of this year's Chelsea Flower Show. But how did he do it?

It certainly beats your common or garden water feature.

Inventor James Dyson, he of the bagless vacuum cleaner, has stolen the headlines from the gardeners at this year's Chelsea Flower Show with his "Wrong Garden".

A set of four glass ramps positioned in a square clearly show water travelling up each of them before it pours off the top, only to start again at the bottom of the next ramp.

It is a sight which defies logic, and has become probably the most memorable image of this year's show.

Mr Dyson says his inspiration was a drawing by the Dutch artist MC Escher (he of Gothic palaces where soldiers are eternally walking upstairs, and of patterns where birds turn into fish).

"One of these is an optical illusion that shows water going uphill and round and round the four sides of a square perpetually," he says [see Internet Links]. "I wanted to create a series of cascades that are all on the same level - an everlasting waterfall."


After much head scratching and experimentation, the effect has been achieved. Derek Phillips, the Dyson engineer who spent 12 months building the feature, told BBC News Online that his head was spinning when he was given his brief.

"James came up to me and said he wanted this idea to make water go uphill. My initial reaction was to look for Paul Daniels' phone number. But I've had to become a bit of an illusionist myself."

How is the illusion achieved?

Covering the ramp is a glass surface. Water is pumped in at the bottom, and comes out of the opening at the top. At the opening, some of the water is diverted back down the ramp, covering the glass in a thin layer of water.

Compressed air is also pumped in where the water enters - bubbles then travels up the ramp to the opening. These bubbles, combined with the thin later of water going downhill, are what create the illusion that the surface of the ramp is not just a glass lid.

I stand a discreet distance away and listen to some of their theories - there are some fantastic ideas there
Derek Phillips, Dyson engineer
It is a trick which has greatly intrigued the crowds at the Chelsea Flower Show, where Dyson's work is part of the Daily Telegraph's Silver Gilt award-winning garden. People have been queuing up 10-deep to see the fountain, says Mr Phillips, many of them discussing their various ideas as to how it works.

"I stand a discreet distance away and listen to some of their theories - there are some fantastic ideas there, some of them I actually wish I could make.

"One person was saying that they thought the water was actually travelling the other way - they were wondering how I was managing to get a water jet to shoot up to the top of the glass."

Wrong garden
No sooner has it got to the top than it starts again up the ramp
So could the uphill feature become a common sight around the country, either in people's gardens or as features in public squares?

"We could certainly make mini versions of it - or even larger versions," says Mr Phillips. "I've had a few architects coming up to me asking me about it. But I'm not telling exactly how I achieve the effect."

Before someone tries to market their own uphill water feature, they had better be warned. James Dyson - no stranger to court battles over patents - has presumably taken care of the necessary legal business.

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Friday, September 21, 2007

MatchMine Takes $10 Million From Kraft Group

matchmine.jpgMedia discovery startup MatchMine has raised $10 million from original seed investor the Kraft Group.

Boston based MatchMine launches Sunday with a product that is advertised to "unlock a whole new world of music, movies, video and other cool stuff to match the tastes of the original, quirky, one-of-kind inner you."

MatchMine's "MatchKey" technology uses demographic information about a user and a ratings system to deliver suggested media, and can also be plugged into third party sites to deliver recommendations. Three sites will support MatchKeys at launch: Peerflix, FilmCrave and Fuzz.com.

Th Kraft Group (not to be confused with Kraft Foods) is best known in the United States for its investments in Gillette Stadium and the New England Patriots.

(via Boston.com)

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Mandelbrot Demo using a WorkerPool

from Ajaxian

Nick Edgar started to play around with the Workerpool component and decided to build a distributed Mandelbrot generator:

A UI/administrator task would farm out work (columns in the Mandelbrot set) to different worker tasks, possibly running on different machines. As each worker sent in its result, the UI would draw the column, and respond with more work for the worker. It was a cool example, and looked cool too: due to different machines running at different speeds, you would see the results kind of shimmer in, with faster machines generating the leading edge, and slower machines trailing and filling in the blanks.

He put together a demo using Workerpool and without to compare.

After you start the simulation, click on the toggle button to see how the UI can remain responsive in the Workerpool case. Although you would be foolish to rush to use Workerpool thread for every little thing you do, it is nice to have this in the arsenal for truly long running actions.

Mandelbrot

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some things are better left un-sent

Augustine: if such an error did make it through QA of marketing pieces, suck it up and honor the price for those customers who DO come in to buy the unit. This would lead to such positive and rapid viral spread across the internet that would amplify the intended outcome of the ad in the first place (drive-to-store, plus sales). And, economically speaking, how many more people would jump to buy the 50-inch HDTV between Sept 23 - 29 anyway? So the "costs" are limited, while the positive upside is unlimited.

Instead, by sending this email to "valued Best Buy customers" they have created the exact opposite -- they may have limited their costs of selling 50 inch TVs at $1799 but the PR and word of mouth downside is unlimited. And they might have a while longer to continue looking forward to my next visit to their store.


---------- Forwarded message ----------
From: Best Buy <BestBuyInfo@emailinfo.bestbuy.com >
Date: Sep 21, 2007 2:14 PM
Subject: Important 9/23 Ad Correction




As a valued Best Buy customer, we want to inform you of an error that will appear in the September 23, 2007 Best BuyTM ad.  On the front cover we mistakenly listed the price of the 50" Panasonic Plasma TV (TH_50PZ77U- 8501711) at $1799, before $90 savings.  We intended to advertise the 42" Panasonic Plasma TV (TH-42PZ77U-8501757) at $1799, before $90 savings. 

Best Buy will not be honoring this price on the aforementioned 50" Panasonic Plasma TV.

 

We apologize for any inconvenience, and we will offer a $100 Instant Rebate on all Plasma Televisions from Sunday, September 23, 2007 through Saturday, September 29, 2007. This Instant Rebate will be deducted from the price you see in the store, including our regular sale prices.

 

Thank you for your understanding.  We look forward to seeing you in our store soon.

 

(c) 2007 Best Buy

 




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Banner Blindness: Old and New Findings (Jakob Nielsen)

Banner Blindness: Old and New Findings (Jakob Nielsen)

A new research by Jakob Nielsen proves: users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.

Banner Blindness

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