Thursday, October 25, 2007

Banner-Blindness

Web users tend to ignore everything that looks like advertisement and, what is interesting, they're pretty good at it. Although advertisement is noticed, it is almost always ignored. Since users have constructed web related schemata for different tasks on the Web, when searching for specific information on a website, they focus only on the parts of the page where they would assume the relevant information could be, i.e. small text and hyperlinks. Large colourful or animated banners and other graphics are in this case ignored.

Banner Blindness
Source: Banner Blindness: Old and New Findings

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Fraud-B-Gone: ATM Card Comes With Its Own Keypad

ATM_Card_with_keypad.jpgFor people whose paranoia leads them to believe that there are boogeymen actually living inside ATMs, this invention from Innovative Card Technologies and eMue Technologies lets them input their PIN—and presumably encrypt it—before they approach the machine. Cool as it is, I have a problem: I only remember my PINs from muscle memory, so this would need a standard telephone numberpad to work for me. How many problems can you spot with this admittedly slim piece of high technology? [Gizmag via OhGizmo]

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NEC touts "world's fastest vector supercomputer"

NEC looks to have earned itself some new bragging rights in the supercomputer club with its new SX-9 model, which it claims is the "world's fastest vector supercomputer" on the market today. Helping it earn that distinction is a peak processing performance of 839 teraflops, and a peak vector performance of more than 100 gigaflops per single core (apparently a first for any supercomputer). That, NEC hopes, should make the SX-9 ideal for a wide range of uses, including weather forecasting, aerospace, the environment and fluid dynamics. No word on what it'll cost, but those looking to check out all that teraflopping for themselves should head to the Supercomputing 2007 expo in Reno, Nevada next month, where the SX-9 will make its public debut.

[Via Physorg]

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Rollup Screen: Samsung Demos World's First Bendable OLED Screen

samsung_oled_500.jpgSamsung is cranking out the ideas with OLED displays lately, and now adds the world's first bendable OLED screen to its stable of coolness. This 4.3-inch screen's rocking 480x272 pixels, and Samsung claims it's capable of a contrast ratio of 1000:1. Demonstrated at the FPD International 2007 Forum going on now in Yokohama, Japan, this prototype is in the early experimental stage thus far, but if Samsung can build one they can build a million of them. There's no word on how soon the company will be able to do that at a reasonable price, though. Anyway, we can't wait for the day when we can carry around cylindrical objects that open up to huge screens, using up very little energy while entertaining us everywhere. [New Launches]

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Facebook: My Take

Since Microsoft paid $240 million for 1.6% of Facebook, I thought I'd make a comment.

Open wins.

Facebook opened its platform for developers to make apps for it; their efforts which were zero cost to Facebook made it more valuable for users. Now everyone is opening their network through APIs and trying to be a "platform" even MySpace -- but it's too little too late.

Palm made Palm OS something that developers could develop apps for and thus make the product more valuable at no cost to Palm.

But ...

It is not necessarily sustainable forever. Palm had its day in the sun, but it too failed to innovate along with user trends -- it's heyday was before phones became PDAs, cameras, and MP3 players.

In mid 90's Yahoo solved a particular large need as the web was starting to get unwieldy -- a directory of sites curated by humans which helped organize the info into a yellow-pages like directory. It had its day in the sun.

Then as the amount of information continued to skyrocket, a more efficient way was needed so help users get to what they wanted. Google came along with a better search algorithm, and also did a nice thing for users -- made the homepage so simple it contained only 1 textbox (what a concept!). It quickly took the crown from Yahoo and users switched since there was little to zero switching costs (even the Yahoo personalized homepage which I invested time into was not enough to keep me on Yahoo). Google is having its day in the sun -- but what's next?

The next "pair" of "contestants" is MySpace and Facebook. As users spent more and more time online, their real-life social interactions were also desperate to have an outlet online. MySpace was one of the earliest to solve it, specifically for the younger set of users who practically grew up online. They had their day in the sun, but also failed to innovate along with user trends. MySpace was the "web 2" version of GeoCities but lacked better social functions.

Then Facebook came along (after they opened membership to the public, rather than just alums) and the killer feature was the sharing of apps and the open platform. The sharing helped amplify the reach and speed of the social interactions. Facebook is having its day in the sun -- but what's next? Microsoft is desperate and definitely paying a premium to play catchup. Facebook has a shot at building sustainability but as it moves towards an advertising revenue model it risks offending and alienating the very users it seeks to serve.

It will be interesting to see whether Facebook can avoid the same fate of Yahoo and Palm (and MySpace) despite being such a huge success thus far.

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