Internet to Remain Tax-Free For At Least Four More Years

from TechCrunch by Erick Schonfeld

The tax moratorium on the Internet runs out on November 1, but the Senate just passed an extension. It just has to agree with the House on how long it will be (the Senate wants 7 more years, the House wants four), before sending it the President. You kind of take the tax-free thing for granted when it comes to e-commerce. But it is not going to last forever. E-commerce is all grown up, and no longer needs the coddling that the original legislation provided. Although, it makes you wonder how much slower Internet sales would be growing (compared to being up 23 percent last quarter) if you had to pay sales tax.

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Patent Monkey Joins Deadpool, Only To Rise Again as Patents.com

from TechCrunch by Blake Robinson

Someone just shot the monkey. Patent Monkey, a Web-based patent database, is closing up shop and selling its assets to domain-name holding company Internet Real Estate Group (IREG) and Monster Venture Partners (MVP). (Disclosure: Patent Monkey is a CrunchGear affiliate). The Patent Monkey search and index capabilities will serve as the back-end technology for Patents.com, which IRG recently acquired for an undisclosed sum speculated to be over $1 million. Patent Monkey co-founder Paul Ratcliffe will make the transition to Patents.com as CEO, while co-founder Cory Sorice has moved on to Black & Decker as Director of Business Development. Patent Monkey now joins the deadpool.

But it shall rise again as Patents.com, which is slated to launch in the next few weeks, coinciding closely with a series A venture round that Monster says should close within the next 30 days. Patents.com plans to serve both the mainstream market and lawyers, but given Patent Monkey's inability to reach profitability in this space, it remains debatable whether or not the new entity, with more overhead, will have any more luck. On the other hand, Free Patents Online currently sits in the Alexa top 3,000 and does business solely through ads, suggesting that Patents.com has the potential to turn a profit through targeted ad sales alone.

More interesting, however, is Patents.com's potential to broach the more professional realm of Internet IP, a field currently dominated by Delphion . Due in part to its ad-supported initiative, it can forgo the $100 - $250 monthly fee that Delphion charges—a move that could help it to gain traction more quickly. The goal then is to create an international patent licensing network wherein patent owners can claim their patents and provide contact information. Patents.com could then serve as a sort of patents brokerage, providing a communications conduit between patent owners and patent searchers who may wish to license them, which is not insignificant. According to McKinsey Quarterly (PDF file) , the licensing of U.S. patents alone grosses $100 billion annually, indicating that a channel for effectively communicating with patent holders could be monetized handsomely.

Monster Venture Partners founder Rob Monster will serve as chairman for the newly structured entity. Through Monster's involvement, the new Patents.com will be translated into 15 languages using Worldlingo, a company in which Monster sits on the board.

While Patents.com will launch serving only U.S. patents, it has ambitions to soon index documents from the European Patent Office (EPO), the Japanese Patent Office (JPO) and the World Intellectual Property Office (WIPO). Stephen Pinkos, a former Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the U.S. Patent and Trademark Office, will serve as Patents.com's Executive Vice President. It also probably won't hurt that Monster's Worldlingo currently holds the translation contract for the EPO (a task that it claims to complete with 95% accuracy). Patents.com will be worth watching to see how a domainer firm can do transitioning from a holding company to an operating company.

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Nokia: S60 Gets New Features, Stepping Out of iPhone's Shadow?

from Gizmodo by Benny Goldman

The folks at Crave UK recently got a chance to tour Nokia's R&D facility in Finland; and while they may have seen a robot dog, the real prize here was updated information on the S60 Touch UI. We already knew that the software, accused of being an iPhone clone by some, had a couple of sweet features that the iPhone couldn't compete with (namely, stylus input and tactile feedback response). What we didn't know is that the R&D team is also working on an app that translates foreign words in pictures taken with the phone's camera, and another one that identifies objects by pointing the camera at them (finding product information while shopping is one proposed use). Hit the gallery to see it all up close, and let us know what other apps you'd like to see in the comments. [Crave UK]

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Advertising With Flyers On Facebook - Do The Ads Bring Traffic ?

from Digital Inspiration by Amit

As an experiment, I recently ran two advertising campaigns on Facebook - one used Flyers Basic (CPC) and the second used Flyers Pro (CPM). If you are wondering how effective are Facebook ads in terms of clicks, here are the results:

1. Facebook Flyers Basic - They cost $5 to display your ad 2,500 times on various Facebook pages. I bought 5,000 ad impressions on Facebook and here's what Google Analytics has to say about the number of clicks received from Facebook - Total Visits = 5

[Facebook won't share the click-through-rate for Flyers Basic version]

2. Facebook Flyers Pro - This is a CPC ad program of Facebook where you pay only for the clicks. Flyers Pro The ads made around 800 impressions on Facebook and the number of visitor clicks received was five (CTR = 0.6%).

Though the above advertising campaigns on Facebook were run for a very short period, they do indicate that the click through rates for ads appearing on Facebook can be extremely low.

Sidenote: If you are located outside US, you can make the payment for Facebook Flyers via International Credit Cards but not PayPal. The Payment page for Flyers looks as if it won't accept non-US credit cards but just type your full address and it will work just fine.

Related: How Blogs Can Fix Their Advertising Rates

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Money, Money: Motorola's Mobile Division Drops Nearly a Billion Bucks Compared with Last Year

from Gizmodo by Matt Buchanan

Even if you aren't an accountant (I'm not) you can tell right off the bat things aren't so sunny when you only see the word "sales" leading the press release bullet points, and not the words "net income" or "profit." Such is the case with Motorola, continuing their downward spiral. The release highlights tout $8.8 billion in sales and "financial improvements in the mobile devices business." Ruh-roh. The mobile section choked down an operating loss of $138 million—a nearly billion dollar drop from the year-ago Q3's operating earnings of $843 million—on sales of $4.5 billion, down 36 percent from last year.

They estimate their global handset marketshare to be 13 percent, jibing with an earlier report , which marks a drop from 22 percent marketshare a year earlier. We've said it before, and it's worth repeating, a real flagship would help the languishing brand power and maybe edge it back toward claiming its old number 2 spot from Samsung. Or, you know, you could maintain your image of pumping out RAZR knockoffs and bleeding money like you've got the deadly Motaba virus. [Motorola]

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