Wednesday, October 31, 2007

Sopogy, Small Scale Solar Thermal Raising Cash

sopogy.jpg Everyone from Google's "green energy czar" to Vinod Khosla to several well-funded startups are looking at solar thermal as one answer to offering massive amounts of utility-scale clean energy. But what about solar thermal on a smaller scale — even on rooftops?

Honolulu-based Sopogy thinks there is a market for lil' solar thermal and the 5-year-old company is in the process of raising a $9 million Series B round, which Sopogy CEO Darren Kimura tells us is already 80% committed.

The company has already raised $3 million from investors Energy Industry Holdings, Kolohala Holdings, and Tradewinds Capital Management, and has a $10 million commitment in revenue bonds from the state of Hawaii to build and operate a solar plant in the company's home state.

Most solar thermal technology uses mirrors to concentrate rays onto tubes of liquid that in turn can power turbines. Several startups like Ausra, Solel, and BrightSource are working on large-scale solar thermal power plants.

Sopogy, on the other hand, says it has reduced the manufacturing process of its collectors so that the technology is lower cost and easier to install than larger solar thermal systems, and delivers on a scale in the single megawatts. CNET says each individual collector produces 500 watts, but that the collectors can be strung to together for more wattage.

We're not sure how the economics will eventually play out, or if industrial and commercial sites will look to this technology for an answer to clean energy. But the startup is testing its technology at the utility Avista's Clean Energy Test Site and is working on getting a 1 megawatt solar system up and running in Hawaii. The company says that Hawaii's "highest electricity rates in the US" give its technologies "a competitive marketplace to develop and mature."

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Tuesday, October 30, 2007

Cookie tracking: How Facebook could be worth $100 billion?

By Eric Eldon 10.29.07

facebooklogo-latest2.jpgWhen Facebook launches its "SocialAds" advertising product on November 6th, the technology will reportedly rely on cookies — unique identifiers sent to each user's computer from Facebook, and tracked by Facebook when they visit web pages.

The cookies can then be used to serve users contextually relevant ads on other sites, as those users surf across the web.

This could be how Facebook's $15 billion valuation implied by Microsoft's investment last week will start to make sense.

Lee Lorenzen, of Altura Ventures and Facebook application company Adonomics, cites sources in Microsoft and Facebook as well as other developers during a long essay on the possibility of Facebook using cookies to track users, while AllFacebook confirms the rumor.

A Facebook user, for example, who's a 26-year-old male and lists that he likes beer in his Facebook profile might get served an ad for a beer company when he goes to check his favorite team's scores on an outside sports site.

Cookies are pieces of data containing information about web pages that users look at, that are stored in the user's web browser by sites. Facebook already uses cookies to recognize existing users as they return to its site for a new session, so they don't have to login every time. The difference going forward would be that the cookies could be used by to track users beyond Facebook's site.

What we don't know is whether Facebook would control the cookie data (forcing other sites to partner with Facebook, by opening their pages to advertising wanting to access the platform) or whether Facebook would license the data away to another network willing to pay big bucks, for example a BlueLithium or Tacoda..

Krishna Subramanian of BlueLithium, an ad-targeting company recently bought by Yahoo for $300 million, tells us the addition of social data to ad networks can greatly improve the value of banner advertising.

Cookies help advertisers target ads to individual Facebook users, because these cookies reportedly could automatically identify each Facebook user as they surf the web, and then serve advertising relevant to their stated interests on Facebook.

Advertisers would be able to clearly see interests in beer and other such personal information for 50 million Facebook users, for the first time. Right now, the ad networks record actions like surfing or clicking, but lack specific data about what you're actually trying to accomplish through your actions. There aren't many places besides a Facebook profile where the average young man will write "I like to drink beer" next to their name.

Cookie-tracking technology is already in place at ad networks such as aQuantive, a company bought by Microsoft earlier this year.

CPMs, or the amount of money gained per thousand views of an advertisement, are low on social networks — as low as $0.10 per thousand impressions. The people who would benefit most: Vertical advertisers like beverage makers, Subramanian tells us. While he notes not every type of advertiser may benefit, some may be willing to pay CPM rates that are double what they are paying now.

Microsoft's strategic investment in Facebook means it not only has the chance to play with the company's rich and untapped data set, it gets to keep it away from Google.

Lorenzen has previously claimed that Facebook could be worth up to $100 billion because of its ability to drive relevant online advertising. Others scoff at his valuation.

The rumor of a highly-targeted Facebook ad network has been going at least since August ( our coverage here).

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Guess Who Makes the World’s Fastest Windows Vista Laptop

apple macbook pro Can you guess which company manufactures the fastest notebook computer that runs Windows Vista ? Your choices are Sony, Lenovo, Acer, Gateway, Dell, HP, Toshiba or none of these.

According to PC World benchmarks, the fastest Windows Vista notebook they they've ever tested is the MacBook Pro from Apple.

This 17″ Apple notebook is not just the fastest Vista computer, it is also the lightest 17-inch notebook available at 6.6 pounds and just 1 inch thick. Wish there was a Tablet version of the MacBook.

Last year, Gearlog dubbed Apple MacBook Pro as the fastest Windows XP Core Duo notebook in the market. Thanks David.


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Human-generated ozone will damage crops, according to MIT study

Could reduce production by more than 10 percent by 2100

Nancy Stauffer, MIT Energy Initiative
October 26, 2007

A novel MIT study concludes that increasing levels of ozone due to the growing use of fossil fuels will damage global vegetation, resulting in serious costs to the world's economy.

The analysis, reported in the November issue of Energy Policy, focused on how three environmental changes (increases in temperature, carbon dioxide and ozone) associated with human activity will affect crops, pastures and forests.

The research shows that increases in temperature and in carbon dioxide may actually benefit vegetation, especially in northern temperate regions. However, those benefits may be more than offset by the detrimental effects of increases in ozone, notably on crops. Ozone is a form of oxygen that is an atmospheric pollutant at ground level.

The economic cost of the damage will be moderated by changes in land use and by agricultural trade, with some regions more able to adapt than others. But the overall economic consequences will be considerable. According to the analysis, if nothing is done, by 2100 the global value of crop production will fall by 10 to 12 percent.

"Even assuming that best-practice technology for controlling ozone is adopted worldwide, we see rapidly rising ozone concentrations in the coming decades," said John M. Reilly, associate director of the MIT Joint Program on the Science and Policy of Global Change. "That result is both surprising and worrisome."

While others have looked at how changes in climate and in carbon dioxide concentrations may affect vegetation, Reilly and colleagues added to that mix changes in tropospheric ozone. Moreover, they looked at the combined impact of all three environmental "stressors" at once. (Changes in ecosystems and human health and other impacts of potential concern are outside the scope of this study.)

They performed their analysis using the MIT Integrated Global Systems Model, which combines linked state-of-the-art economic, climate and agricultural computer models to project emissions of greenhouse gases and ozone precursors based on human activity and natural systems.

Expected and unexpected findings

Results for the impacts of climate change and rising carbon dioxide concentrations (assuming business as usual, with no emissions restrictions) brought few surprises. For example, the estimated carbon dioxide and temperature increases would benefit vegetation in much of the world.

The effects of ozone are decidedly different.

Without emissions restrictions, growing fuel combustion worldwide will push global average ozone up 50 percent by 2100. That increase will have a disproportionately large impact on vegetation because ozone concentrations in many locations will rise above the critical level where adverse effects are observed in plants and ecosystems.

Crops are hardest hit. Model predictions show that ozone levels tend to be highest in regions where crops are grown. In addition, crops are particularly sensitive to ozone, in part because they are fertilized. "When crops are fertilized, their stomata open up, and they suck in more air. And the more air they suck in, the more ozone damage occurs," said Reilly. "It's a little like going out and exercising really hard on a high-ozone day."

What is the net effect of the three environmental changes? Without emissions restrictions, yields from forests and pastures decline slightly or even increase because of the climate and carbon dioxide effects. But crop yields fall by nearly 40 percent worldwide.

However, those yield losses do not translate directly into economic losses. According to the economic model, the world adapts by allocating more land to crops. That adaptation, however, comes at a cost. The use of additional resources brings a global economic loss of 10-12 percent of the total value of crop production.

The regional view

Global estimates do not tell the whole story, however, as regional impacts vary significantly.

For example, northern temperate regions generally benefit from climate change because higher temperatures extend their growing season. However, the crop losses associated with high ozone concentrations will be significant. In contrast, the tropics, already warm, do not benefit from further warming, but they are not as hard hit by ozone damage because ozone-precursor emissions are lower in the tropics.

The net result: regions such as the United States, China and Europe would need to import food, and supplying those imports would be a benefit to tropical countries.

Reilly warns that the study's climate projections may be overly optimistic. The researchers are now incorporating a more realistic climate simulation into their analysis.

Reilly's colleagues are from MIT and the Marine Biological Laboratory. The research was supported by the Department of Energy, the Environmental Protection Agency, the National Science Foundation, NASA, the National Oceanographic and Atmospheric Administration and the MIT Joint Program on the Science and Policy of Global Change.

It is part of the MIT Energy Initiative (MITEI), an Institute-wide initiative designed to help transform the global energy system to meet the challenges of the future. MITEI includes research, education, campus energy management and outreach activities, an interdisciplinary approach that covers all areas of energy supply and demand, security and environmental impact.

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Eye-Fi Adds Wi-Fi to Almost Any Digital Camera

eyefiimage.jpgThe gadget: The Eye-Fi. It's an SD memory card that adds Wi-Fi to any camera. Plus the free Eye-Fi service supports automatic uploads to 20 different web photo sites (like Flickr) as well as a computer on your home network.

The verdict: It works flawlessly.

The performance: Like we said, the Eye-Fi works flawlessly. Setup takes roughly five minutes (you program the card through your computer and bundled card reader). From there, you simply snap pics in the range of your router, and chances are, by the time you go back to your computer, the pictures will be viewable. If your router dies, you turn off your camera, or even if you take out the card and put it back in, the photos will upload when you get things sorted out again. It's actually a normal 2GB memory card underneath all of the other functionality and can work as such.

The catch: We figured it must drain more battery—but apparently in-camera SD power standards dictate that this extra consumed power needs to be minimal, to the level of not being noticeable to the end user. Unfortunately, the product doesn't support hotspots.

The price: $100

The verdict Part II: Sure, the Eye-Fi is basically a cradle replacement. But snapping photos and automatically uploading them in real time to share is truly fantastic, especially when the images can be better than one's camera phone. And the entire product experience is built with simplicity. If you can get over the price and are sick of cords, we strongly recommend the purchase. Available now. [eye-fi]

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