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Samsung A737 Ultra-Thin Slider Unveiled for AT&T
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AT&T today unveiled the Samsung A737, an ultra-thin sliding phone with accelerated multimedia and entertainment features. The A737 offers Video Share, AT&T Mobile Music, stereo Bluetooth 2.0 technology, a 1.3-megapixel camera with video record, external memory microSD cards up to 4GB and advanced messaging options. The sliding design allows for a larger screen, which is ideal for browsing, reviewing photos and Video Share calling.
Users can share one-way live video while participating in a voice call. Both customers must be in an area served by the company's 3G network and have a Video Share-enabled phone. Users can also send messages to friends and families any way they choose with Text Messaging, Mobile Email, AOL, Yahoo! and Windows Live Instant Messaging.
AT&T Mobile Music allows customers to use Napster and eMusic to load music on the handset. The A737 supports over-the-air music downloads through eMusic Mobile, and other services including Music ID, XM Radio, music video viewing, The Buzz music news portal and more.
Inside the A737, users will have 3G connectivity to AT&T's network in more than 170 major metropolitan areas across the U.S. Data coverage outside 3G service areas is available via AT&T's nationwide1 EDGE network. AT&T's EDGE network is available in more than 13,000 cities and towns and along some 40,000 miles of major highways.
NBC Universal Hires SinglePoint
from MobileCrunch by
SinglePoint will be developing and managing large-scale, cross carrier iTV messaging events for multiple properties across NBC Universal including NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports, NBC News, iVillage and venue-related activities for Universal theme parks.
"In today's competitive TV environment, we constantly evaluate how new technologies can better engage viewers and, ultimately, build stronger relationships with them," said Jon Dakss, Vice President of Technology Product Development for NBC Universal. "SinglePoint stands apart in the increasingly critical mobile segment thanks to their ability to manage the entire participation media process - from connectivity to carrier relations to client services. Working with SinglePoint will allow us to strengthen our market leadership, as well as win and maintain the loyalty of our viewers."
"There is no question that the wireless industry has given new meaning to participation media by adding entertainment, social and economic value to some of today's most popular TV programs," said Rich Begert, President and CEO of SinglePoint. "We can not express enough how extremely pleased we are to work with NBC Universal and drive the mobile component of their leading franchises. Our tools empower customers to drive growth, connect to end-users and enhance viewing experiences. We expect this strategic partnership will set a new bar for participation media in the U.S."
For decades television viewing has been criticized as being a totally passive activity that at the very least leads to lazy thinking. I have always thought that it isn't if you watch T.V. but what you watch and how you watch it that is important. A service like the one SinglePoint is providing for NBC will make viewers feel like they are part of the show, which has the potential for generating more viewer loyalty. By actively engaging with content, viewers' minds will be more engaged and stimulated then if they watch the content without an outlet for expressing an opinion.
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