The moment of truth
I decided for health reasons I was definitely getting the haricots verts (fancy french for green beans). Then moments later when it was my turn to name 5 ingredients to go into my salad and was rushed by the salad-tosser-guy i just rattled off avocado, corn, alfalfa, artichokes, and tomatoes. After I got back to my desk and started eating, I noticed I had no green beans. I realized I had gone with "my usual" or what was familiar and safe.
So, in marketing, even if the marketing were so successful to have gotten a product in my consideration set and I had already decided to buy it, even then at the moment of purchase some other distractions may come into play that ultimately defeats the intended purchase.
How does marketing impact the moment of purchase and make one product "win" over another?
The SDK included an Android emulator. Here are some screenshots from the software gPhone.
•There's a browser (no flash, but still better than the shipping Windows Mobile browser), address book, maps.
•Missing are YouTube, Gmail and Calendar apps.
•There are demos for OpenGL/3D, autocomplete, scroll bars, alarms, and pop-up notices with images.
•You know you can download and run this yourself, right now, for free. Right? Go!
•There's also a coverflow and grid type view for photos.
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The folks over at the Blu-ray.com forums found a great Kmart coupon that gives you 20% off on any one item. Being Blu-ray fans, they naturally threw their cash at the PS3, which will be $319 after said 20% discount. Not interested in the PS3? You can print out the coupon and try your hand at the Xbox 360 Premium ($279) as well, or even stuff like HD DVD or Blu-ray standalone players! Coupon works in store only. [
According to an email shared by a source with our friends at the Consumerist, starting today T-Mobile will begin charging existing customers an $18 fee when they buy a new phone. Apparently the new fee will help underwrite the cost of selling subsidized phones to new customers. Now here's the confusing part — if an existing customer is upgrading their phone, but not extending their contract, the fee will not be assessed. Perhaps they feel that any potential anger resulting from this charge will subside after a fresh two year contract expires. Hopefully we will learn more when we receive some confirmation on this issue. [
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