Nanosolar begins shipping "world's lowest-cost solar panel"
[Via The New York Times]
a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
Posted by
Augustine
at
8:23 PM
According to legend, Skynet went on-line August 4th, 1997. Human decisions were removed from strategic defense. Skynet began to learn at a geometric rate. It became self-aware at 2:14 a.m. Eastern time, August 29th. In a panic, they tried to pull the plug. It was too late: Skynet retaliated by launching millions of Lokulokus, pigs made out of a gelatinous plastic material that could be squashed against the floor, be completely destroyed, and magically regain their original shape in seconds. And we got the proof, in video:
If this is not the most absurdly amazing toy I have ever seen, I don't know what is. Really. And it's only $3 in Japan. Too bad they are probably made of materials that induce hallucinations when licked.
Someone import these, pronto. [Louloku via Gizmodo Japan]
Posted by
Augustine
at
9:10 PM
Rayzer may be one of the few car tuning parts that could be actually useful (after animated LED car rims and car spoilers made out of Boeing 747 flaps): a set of auxiliary HID Xenon lights that can be installed inside the car, between your windshield and the rear-view mirror. Swedish manufacturer Visualeyes says that the Rayzer activates wirelessly when you turn on the high-beams and claims that "Rayzer triples your visibility at night." Judging by the test images, it looks like they are right:
You don't have to turn them on: the Rayzer's lights are wirelessly synchronized with the car's high-beams. For you of those thinking about those idiots who travel all the time with their high-beams and anti-fog lamps on, you will be glad to learn that it has a traffic detection function that will automatically turn the light off if it detects cars in the distance.
The Rayzer will start distribution in 2008, so if you travel through roads with no or little illumination, these may be perfect for you.
Posted by
Augustine
at
9:07 PM
The ZCam is the first low-cost, consumer videocamera that can capture video with depth information and probably the first real challenger to Nintendo's Wiimote: with its 3D capture abilities it will allow you to play Wii-style without using any controls whatsoever. In fact, it is so precise that it will even recognize your finger gestures to fire a weapon or manipulate your computer like in Minority Report, but without gloves or any other external device:
The camera has sensors that are able to measure the depth for each of the captured pixels using a principle called Time-Of-Flight. It gets 3D information "by emitting pulses of infra-red light to all objects in the scene and sensing the reflected light from the surface of each object." The objects in the scene are then ordered in layers in the Z axis, which gives you a grayscale depth map that a game or any software application can use.
According to manufacturer 3DV Systems, the depth resolution is quite good: it can detect 3D motion and volume down to 0.4 inches, capturing at the same time full color, 1.3 megapixel video at 60 frames per second. While there have been professional cameras with depth capture in the past, this is the first time that a device of such characteristics is cheap enough to be built into any game system or computer.
As you can see in the video, the ZCam is completely different from the EyeToy or any other normal 2D webcam. Even while it's not as precise and flexible as a real full 3D motion tracking system, the videos show that it can indeed provide with a new level of interactivity in video games and any application—like computer user interface manipulation.
While the results could be quite impressive, I'm not convinced about some of the applications. The flight simulator, for example, seems to work great. However, unlike boxing, I have the feeling that I wouldn't be able to control a plane without actually grabbing something. Of course, I can pick anything to give me that feeling, just like a Nintendo Wiimote. But then again, in flight simulator games you want an actual joystick, so the "phantom" feeling of not having force feedback is the same for the ZCam and the Wiimote. For any other game, like first person shooters, this kind of technology could be really good if it lives up to its promise and developers can fully exploit it.
Its virtues could be even easier to apply in computer applications. The demonstration in the video, with the guy manipulating Vista with hand gestures, gives you a very good idea. As I use my iMac 24 to type this, I wish I can just wave my hand in the air quickly to consult a PDF, like Minority Report's Tom Cruise but without jumping in the sofa and scaring Oprah. Or touching, moving and clicking the mouse.
Since the ZCam is a piece of circuitry that can be integrated anywhere, and without taxing the CPU, I don't see why companies like Apple or Dell wouldn't adopt them for future desktop and portables. However, the technology has just been officially announced this week and it's too soon too tell. Whatever happens, it's good to see such a device coming to the market. Hopefully, we will see it in action with real world applications soon. In the meantime:
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Posted by
Augustine
at
4:53 PM
from Seth's Blog by Seth Godin
In a new study released in today's Times, it turns out that the typical NY police officer only hits 34% of the time she fires a gun. Even from a distance of six feet or less, it's 43%. Obviously, Bruce Willis is the exception.
I wonder how it changes your decision making when you discover that you're only going to be successful one out of three times. Never mind blasting a weapon out of an assailant's hand, we're talking about hitting the target at all... How does a cop have the guts to even pull a weapon knowing that most of the time, it's not going to have its desired effect (my guess is that the threat and the noise and chaos is as positive an outcome as an actual hit...). I know I would never have the guts to do that job.
Salespeople have a harder time with this than marketers. Marketers have lots of 'bullets' and they don't notice the ones they miss (I usually miss 99.5% of the time online, and more than 99.999% of the time selling books). We just reload and blithely continue on. But salespeople have to deal both with personal rejection and the expectation of the boss.
The poor hit rate of selling explains call resistance. Non-professional salespeople almost aways wash out because they can't keep at it, day after day, once they realize that most of the time, they fail. I guess my point is that if a policeman can risk his life doing it, we can probably find the nerve to go on one more sales call.
Posted by
Augustine
at
1:05 PM
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.