2008 Super Bowl Spots

source: http://adage.com/superbowl08/article?article_id=124815

Anheuser-Busch

Title: Clydesdale Team Brand: Budweiser Agency: DDB, Chicago

Title: Endorsement Brand: Bud Light Agency: DDB, Chicago

Title: Language of Love Brand: Bud Light Agency: LatinWorks, Austin, Texas

Title: Breathe Fire Brand: Bud Light Agency: DDB, Chicago

Title: Ability to Fly Brand: Bud Light Agency: DDB, Chicago

Title: Wheel/Bottle Opener Brand: Bud Light Agency: DDB, Chicago

Title: Wine & Cheese Party Brand: Bud Light Agency: DDB, Chicago

Audi of America

Title: Piranha Brand: Audi Agency: Venables Bell & Partners, San Francisco

Bridgestone Firestone North America

Title: Unexpected Obstacles Brand: Bridgestone Agency: Richards Group, Dallas

Title: The Scream Brand: Bridgestone Agency: Richards Group, Dallas

Cars.com

Title: Stone Circle Brand: Cars.com Agency: DDB, Chicago

Title: Witch Doctor Brand: Cars.com Agency: DDB, Chicago

Careerbuilder.com

Title: Firefly Brand: Careerbuilder.com Agency: Wieden & Kennedy, Portland, Ore.

Title: Queen of Hearts Brand: Careerbuilder.com Agency: Wieden & Kennedy, Portland, Ore.

Title: Help You, Help You Brand: Careerbuilder.com Agency: Wieden & Kennedy, Portland, Ore.

Title: Self-Help Yourself Brand: Careerbuilder.com Agency: Wieden & Kennedy, Portland, Ore.

Coca-Cola Co.

Title: Jinx Brand: Coca-Cola Agency: Wieden & Kennedy, Portland, Ore.

Title: It's Mine Brand: Coca-Cola Agency: Wieden & Kennedy, Portland, Ore.

Title: Jockey Brand: Glaceau Vitaminwater Agency: Berlin Cameron United, New York

Dell

Title: Slap Brand: Dell Agency: Mother, New York

eTrade

Title: Baby Trading 1 Brand: eTrade Agency: Grey Worldwide, New York

Title: Baby Trading 2 Brand: eTrade Agency: Grey Worldwide, New York

FedEx

Title: Carrier Pigeons Brand: FedEx Agency: BBDO Worldwide, New York

Frito-Lay

Title: Kina Brand: Doritos Agency: Goodby Silverstein & Partners

Gatorade

Title: Jeter Footsteps Brand: G2 Agency: Element 79, Chicago

Garmin GPS

Title: Napoleon Brand: Garmin Agency: In-House

General Motors

Title: Why Push Brand: GMC Yukon Agency: Leo Burnett, Los Angeles

GoDaddy.com

Title: Spot On Brand: GoDaddy.com Agency: In-House

Hershey's

Title: Meet Carmen Brand: Ice Breakers Agency: Tracy Locke

Hyundai Motor America

Title: Big Twist Brand: Hyundai Agency: Goodby Silverstein & Partners, San Francisco

Title: Tomorrow Brand: Hyundai Agency: Goodby Silverstein & Partners, San Francisco

Kraft

Title: Perfume Brand: Planters Nuts Agency: DraftFCB, New York

McDonald's

Title: First Step Brand: Ronald McDonald House Charities Agency: DDB, Chicago

NFL

Title: Mr. Oboe Brand: NFL Agency: In-House/BBDO Worldwide, New York

Pepsi-Cola North America

Title: Nod Brand: Diet Pepsi Max Agency: BBDO Worldwide, New York

Title: Magnetic Attraction Brand: Pepsi Agency: BBDO Worldwide, New York

Title: Bob's House Brand: Pepsi Agency: BBDO Worldwide, New York

Title: Thrillicious Brand: Sobe Life Water Agency: Arnell Group, New York

Procter & Gamble

Title: Interview Brand: Tide To Go Agency: Saatchi & Saatchi, New York

Salesgenie.com

Title: Panda Brand: Salesgenie.com Agency: In-House

Title: Sales Hero Brand: Salesgenie.com Agency: In-House

Taco Bell

Title: Fiesta Platter Brand: Taco Bell Agency: DraftFCB, Irvine, Calif.

T-Mobile

Title: NBA My Faves Brand: T-Mobile Agency: Publicis in the West, Seattle

Toshiba

Title: Cheerleader Brand: HD DVD Agency: Della Femina, Rothschild, Jeary and Partners, New York

Toyota Motor Sales USA

Title: Badgers Brand: Toyota Agency: Saatchi & Saatchi, Los Angeles

Title: Trike Race Brand: Toyota Agency: Saatchi & Saatchi, Los Angeles

Unilever

Title: Life Can't Wait Brand: Sunsilk Agency: Desgrippes Gobe, Paris

Under Armour

Title: The Gathering Brand: Under Armour Agency: In-House

Victoria's Secret

Title: Super Bowl '08 Brand: Victoria's Secret Agency: In-House

White House Office of National Drug Control Policy

Title: Drug Dealer Brand: ONDCP Agency: DraftFCB, New York

Read More...

Summary only...

Study Finds Most Valuable Consumers Embracing Multiple Online Channels

Source: http://www.centernetworks.com/social-shopping-survey-results

JupiterResearch and LinkShare have provided the results today of an Internet shopping survey completed in December 2007. They note that, "US online retailers are better positioned to compete when they view the online world not as separate channels, but as an ecosystem that requires a diversity of marketing approaches and an embrace of new and ever-changing methods to engage increasingly sophisticated online shoppers."

The survey results are below and what it shows are a few things in my opinion -- people normally don't just head to a site and purchase an item. They do research on multiple sites (my guess includes heavy blog reviews) and they reach out to their online social friends for help with purchases. We've known this for years, but with the social networks getting such heavy play and moving from just the immediate friends, to friends and followers this social purchase help grows as well. This is where Beacon could have played a role had it been done right.

The survey results/findings are:

• 95% of higher spenders -- those spending an average of $2,203 online in  the last 12 months -- look to multiple sites when researching a product purchase; 20% don't trust just a single site.
• 87% of all online buyers in the US visited multiple websites before making their most recent purchase online. 
• Social and community sites impact the purchase decisions of 51% of online shoppers aged 18-24. This is far beyond any other age group, which averaged less than 26%.
• More than a third (36%) of online shoppers affected by social/community sites said they buy offline even though they use online social/community sites to make their decisions.
• 42% of online shoppers said consumer product reviews would make social/community sites more useful when researching and buying online; 24% of online shoppers said top 10 product lists would make       social/community sites more useful when researching and buying online.
• 77% of online buyers who used store websites when researching their most recent online purchase found them useful.  75% of online buyers who used search engines when researching their most recent online
  purchase found them useful.  Yet online shoppers continue to seek out additional product insight, commentary, and promotions elsewhere.

Read More...

Summary only...