The Futility of Fighting Media âPiratesââHow MediaDefender Got Hacked

Source: http://feeds.feedburner.com/~r/Techcrunch/~3/232707864/

As if we needed yet more evidence that trying to fight piracy is a futile exercise, just look at the case of a company called MediaDefender. The company acts on behalf of media companies to monitor and sabotage the sharing of movies, music, and video games on peer-to-peer networks. It seeds BitTorrent, for instance, with fake files to try to make P2P file-sharing a hassle and annoyance. Last September, a hacker fought back by uploading to BitTorrent internal e-mails and documents outlining MediaDefender’s tactics, rendering them much less effective.

For a blow-by-blow, on how the teenage hacker compromised MediaDefender’s own defenses and why he felt compelled to disseminate its secrets on the Web, read Dan Roth’s story “The Pirates Can’t Be Stopped” in Portfolio. (In case you have not seen it, the story has been out for a few weeks). The hack ended up increasing MediaDefender’s costs by 28 percent, including nearly $1 million in legal fees and “service credits” it had to offer to unhappy media customers. Here’s an excerpt from the story, which shows how exposed the company became to the righteous teenager (who refers to the company as Monkey Defenders):

One file contained the source code for MediaDefender’s antipiracy system. Another demonstrated just how deep inside the company they had gone. This file featured a tense 30-minute phone call between employees of MediaDefender and the New York State attorney general’s office discussing an investigation into child porn that the firm was assisting with. (MediaDefender refused to comment for this story.) The phone call makes clear that the hackers had left a few footprints while prowling MediaDefender’s computers. The government officials had detected someone trying to access one of its servers, and the hacker seemed to know all the right log-in information. “How comfortable are you guys that your email server is free of, uh, other eyes?” an investigator with the attorney general asked during the call.

“Oh, yeah, yeah, we’ve checked out our email server, and our email server itself has not been compromised,” the MediaDefender executive said.

But, of course, it had.

“In the beginning, I had no motivation against Monkey Defenders,” Ethan tells me. “It wasn’t like, ‘I want to hack those bastards.’ But then I found something, and the good nature in me said, These guys are not right. I’m going to destroy them.”

And so he set out to do just that: a teenager, operating on a dated computer, taking on—when his schedule allowed—one of the entertainment world’s best technological defenses against downloading.

The story also has some good details on how MediaDefender went after the Pirate Bay.

It’s a cautionary tale for media companies everywhere. Treat file-sharers like pirates, try to clamp down on them, and they’ll always find new ways to fight back. There are too many of them. They are smarter than the media companies and the industry’s digital lapdogs. Treat them like consumers, and they’ll respond better.

(Photo via Casey West).

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Read More...

Summary only...

TipJoy - A Better Tip Jar For Content

Source: http://feeds.feedburner.com/~r/Techcrunch/~3/232822578/

The idea of a “tip jar” on blogs and other content sites to help bring in a few extra dollars has been around for years. Donations and payouts are generally made through PayPal, and there are a number of plugins for various blogging platforms to make the process easier.

New Y Combinator startup TipJoy is designed to make it even easier to get people to click that tip button. Readers are not required to create an account or have a PayPal account to leave a tip, so there is little friction to them getting started. If they want to leave a tip they just click the button and type in their email address. I’ve added a tip button below to show how it works - any money we receive we’ll be distributing back to other bloggers who add the button, and/or donating to charity.

If you leave a tip as a new user, you start to build up an account debit. You can eventually pay that off via PayPal (TipJoy keeps 2%), although no one comes after you if you choose to skip out on the bill. You can also start to ask for tips on your own site, and anything people leave for you offsets what you’ve given to others.

The TipJoy site shows popular sites that have received a lot of tips, and you can also send any URL or email a tip directly as well. As a tipper, you can choose the amount you’d like to tip by default (starting at ten cents). Then, every time you click the tip button on a participating site, that amount is added to your bill.

If you want to cash out of your tips you can choose to either receive an Amazon gift card or donate the amount to charity. For now, you can’t receive cash since the company wants to avoid becoming a regulated money transfer service. In the FAQs they suggest they’ll be adding this functionality eventually.

I like the service because it creates a network around the idea of tipping for content. Users are both tippers and tippees, keeping a balance that they pay off eventually. I also like the fact that people don’t have to pay off that bill. It creates an interesting psychology where people find it very, very easy to leave the tip, and then may feel guilted into paying off the bill. At the very least, TipJoy is an interesting human psychology experiment.

The service has a number of options for integrating buttons and graphics on to the site. I imagine they’ll be adding plug-ins and other tools as well over time.

TipJoy was founded by Abigail Kirigin and Ivan Kirigin. The company blog is here.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Read More...

Summary only...

Nuconomy Emerges To Provide Next Generation Site Analytics

Source: http://feeds.feedburner.com/~r/Techcrunch/~3/233041326/

Tel Aviv/San Francisco based Nuconomy (part of the recent Israeli Web Tour in California) is aiming to give publishers a lot more information about what’s happening on their sites than Google Analytics currently offers. CEO Shahar Nechmad says he wants to give people insights that are usually only available to sites that can pay thousands or even tens of thousands of dollars per month, from service providers like Omniture, WebTrends and Coremetrics.

But Nuconomy is also approaching analytics in a new way to try and put more meaning into the data that is thrown back at users, meaning that in many ways it will be more useful than even those hugely expensive alternatives. Dan Farber took an early look at them last year and wrote a little bit about the approach. In general, though, they’re moving beyond the simple page view model to measure different types of activities. And they are digging a lot deeper on both the user side and contributor side.

Beyond The Page View: Correlation and Contribution

For example, Nuconomy is designed to consider the impact of widgets, Ajax, Flash, mobile, etc., which don’t generally show up in page view metrics. And they are also measuring everything on both a contributor level (think analytics by author in a blog) and user level (people on the site).

Correlation is a big party of Nuconomy, which shows how things on the site affect other things. Do more posts/articles mean more page views? Does one author get more comments but less page views? How do photo uploads affect the number of comments? And so on. See image above for how it is presented.

Another feature that helps sites measure contributors is a ranking formula, set by the publisher. Page hits, ratings, comments and other metrics can be weighted differently to come up with an overall algorithm to compare authors.

Two Way API

Nechmad says that existing analytics services don’t do anything to help sites make changes, or provide direct input into decisions. Possibly Nuconomy’s most important feature is a two way API, allowing your site to make changes automatically depending on input from the service. Today humans have to view the data, analyze it and then make changes based on that. With Nuconomy, changes can be made without humans slowing things down.

New Funding

Nuconomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker. Today they announced another round, estimated at $3 million, from WPP.

Nuconomy is currently in private beta, although it is being tested by some of the largest portals and publishers in Israel. They are opening up another 400 slots for beta testers today. Integration is through the API or via a simple java embed. They are also planning to release a Wordpress plugin in the next month or so. During the beta period Nuconomy is free. Eventually they will charge a small fee for sites with more than a couple of million unique visitors per month.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Read More...

Summary only...

Color tile optical illusion

Source: http://feeds.feedburner.com/~r/boingboing/iBag/~3/231939037/color-tile-optical-i.html

You might have seen this shaded gray squares illusion before. Squares A and B are the same shade of gray. (It was created by Edward H. Adelson, Professor of Vision Science at MIT.

Here's a similar illusion with colored squares. The "blue" tiles on the top face of the left cube are the same color as the "yellow" tiles in the top of the right cube.

Don't take my word for it. Use an image editing program with a eyedropper to see for yourself. I used Photoshop's eyedropper tool to take 5x5 samples and found that both the "yellow" and the "blue" tiles are C:50 M:40 Y:40 K:5.

Take a look at the brown tile in the center of the top face and the yellow tile in the center of the side facing slightly to the left. They're the same color.

UPDATE: The color tile illusion is one of many excellent illusions created by R. Beau Lotto.

Read More...

Summary only...

The Internet Finally Becomes A Factor In The Primaries

Source: http://feeds.feedburner.com/~r/AVc/~3/231587786/the-internet-fi.html

Four years ago, Howard Dean and Joe Trippi showed everyone how powerful the Internet could be as a campaign and fundraising tool. This year, it seemed like it was not as important.

But the news yesterday that Obama's campaign was loaded with cash and Hillary's was strapped showed that in the end, the Internet is the most powerful fundraising vehicle of them all.

The following charts come from a NY Times story this morning.

While this graphic doesn't show how much of this money came directly from the Internet, we all know that no fundraising technique "scales" like Internet fundraising.

Hillary's campaign has used the Internet well but not brilliantly. Obama's campaign has done a better job and his personality and candidacy is much better suited to the medium. And the net result of that is that he sits in a stronger position right now because of it.

Read More...

Summary only...