Samsung P960 Heralds the European Arrival of the Mobile TV Cellphone [Samsung]
SEOUL, KOREA - April 30, 2008 - Samsung Electronics Co., Ltd, a leading mobile phone and No. 1 TV maker, announced today P960, the world's first slider type Digital Video Broadcast - Handheld (DVB-H) mobile TV phone P960. As a pioneer of slider mobile phones and TV, it was only a matter of course for Samsung to develop a device that contains both of its strongest strengths in one. P960 is also the world's first DVB-H mobile TV phone that supports both of European mobile TV standards, Digital Video Broadcast - Convergence of Broadcast and Mobile Service (DVB-CBMS) and Open Mobile Alliance Mobile Broadcast Service Enabler Suite (OMA-BCAST). DVB-CBMS is DVB Forum initiated DVB-H standard based on DVB-T standard, currently available in Italy through H3G, TI and Voda. It will soon become available in France, Belgium, Poland and Russia. OMA-BCAST is OMA initiated DVB-H standard known as the next generation DVB-H solution. It will first become available in Netherland and will continue to be adopted in Germany, Switzerland, and Austria. P960 offers an optimized television-on-the-go experience with a large 2.6" QVGA TFT screen with vivid 262K color image-enhancing DNIe. TV watching experience is enriched by numerous innovative DVB-H features such as Electronic Service Guide (ESG) that provides an on-screen TV guide and Picture in Picture (PIP) that allows users to view two channels at once, and Time-Shifting feature that shifts TV program schedule when a show is interrupted by incoming calls. P960 also proudly features Bang & Olufsen ICEPower® technology for a professional quality audio experience. The battery life of 1200mAh ensures up to 5 hours of TV watching time. In addition to DVB-H technologies, P960 also offers satisfying entertainment features to meet even end-users needs. A 3 megapixel camera with power LED, a music player with Music Library feature and codec support, a FM radio with RDS for around the clock news and music, are all included in P960 to provide the users convenience and enhan! cement i n both audio and visual entertainment life. As Samsung mobile's well-known reputation, P960 does not compromise an outstanding design with technologies. The device features all the up-to-date technologies within a slim 16.7mm thin metal body, softly brushed with hairline pattern. Geesung Choi, President of Samsung's Telecom Business said P960 is a milestone for mobile TV technology, as the launch of the device will signify the beginning of DVB-H phone era in Europe. "Samsung has already achieved a stable No. 1 leader position in Korea as the mobile TV phone provider. There is no doubt Samsung will continue the success in Europe with P960."
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