Tuesday, July 15, 2008

A Different Perspective On Social Media Marketing

By: Dr. Augustine Fou, SVP MRM Worldwide

Virtually every advertiser is asking for it. They have all heard about examples of YouTube videos going “viral” and reaching millions of people practically overnight. They have read the stats that say modern consumers’ top trusted source for information is “people like them,” that they don’t trust advertising, and that virtually everyone does research online before making purchases, even if they make the purchase offline. So advertisers have quickly jumped on the bandwagon of “social media marketing.” But doing social media marketing usually takes the form of brand pages on MySpace, Facebook fan pages, or YouTube channels of brand videos.

Doing “social media marketing” right is a different story entirely. The landscape and the consumers have changed, but known and comfortable ways of doing advertising have not (yet). Advertisers are coming from a world of meticulously crafted brand messages being blasted out at people through one-way media like TV, print, or radio — to a world where consumers can tune it all out at the press of a button. Modern consumers, who have too little time and are “information overloaded,” reject this form of “being shouted at,” no matter how clever or entertaining. However, when they are ready to make a purchase, they do their homework by researching online and reading what “people like them” have to say.

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Dell Latitude XT Tablet to Get Multi-Touch Tomorrow [Tablets]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/335415995/dell-latitude-xt-tablet-to-get-multi+touch-tomorrow

Dell's Latitude XT tablets will receive their long-awaited multi-touch firmware update Tuesday, adding multi-touch to web browsers, MS Office, Google Earth, photo viewers, and more to zoom, scroll and pinch just like you-know-who. There's also a boss-is-coming shortcut—double-tap the screen and it goes dark instantly, hiding your unsavory dealings. Looks a little jerky in Hans and Roy's demo video, though.

Still, it's usable, and it beats waiting for Windows 7's native support. [Dell]


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Wait to Buy! HDTVs About To Get Even Cheaper [Dealzmodo]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/335450113/wait-to-buy-hdtvs-about-to-get-even-cheaper

Wait on buying your TV. Fresh off a round of price-cuts barely two months old, Mitsubishi, Sharp, Panasonic and Samsung will drop prices on their sets by as much as $400 in the coming weeks.

With too much inventory and not enough demand, the HDTV makers are cutting prices yet again to clear out stock. After these guys finish slashing, you can expect other bigwigs like Pioneer, LG and Sony to follow suit. So before you shell out for that sweet new LCD or plasma set, make sure you're not overpaying and check out the chart of everything we know so far. [HD Guru]

*Note: The following are "minimum advertised prices". Street pricing, or what they actually charge in store after sales, etc., is usually much less.



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Dell Selling 128GB SSDs in Notebooks for $600 [Ssd]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/335429722/dell-selling-128gb-ssds-in-notebooks-for-600

Erica Ogg of CNet informs us that hot on the heels of the $500 price cut for the MacBook Air's 64GB SSD, Dell is offering a 128GB SSD for $600 in their "Latitude, XPS, Alienware and Precision laptop models." I'm glad to see these things moving toward more reasonable prices so quickly, perhaps thanks to recent news of Samsung's cheaper production of parts, but it can never be quick enough. [CNet]


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Hands On Sony Vaio Z-Series: World's Smallest, Lightest Blu-ray Laptops [Sony Vaio Z-series]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/335604308/hands-on-sony-vaio-z+series-worlds-smallest-lightest-blu+ray-laptops

You'll notice Sony's heavy use of qualifiers in their small and light claims—it's because the new 13.1-inch Z-series powered by Centrino 2 is no Keira Knightley (or MacBook Air or X300). Blu-ray is actually optional. But the screen is where this thing shines: Its XBRITE-DuraView LCD is scratch-resistant with 100 percent color saturation, and you can get a crazy-high 1600x900 widescreen resolution.

Besides the smorgasbord of ports, you'll notice its MacBook-like keyboard, which has spread to the rest of the Vaio line, except the biz class (though Sony says they did it first, in 2003). It's also got G-Sensor shock protection in case you send it flying (or falling).

NEW SONY PC DELIVERS HIGH PERFORMANCE IN
ULTRA-PORTABLE PACKAGE

SAN DIEGO, July 15, 2008 Sony today took the wraps off a new line of sleek, powerful, lightweight PCs– the VAIO® Z Series notebooks.

Weighing just over 3 pounds, the VAIO Z model incorporates a vivid 13.1-inch widescreen display with Sony's own XBRITE-DuraView™ LCD technology for scratch-resistant durability and 100 percent color saturation.
Select models feature a high-resolution 1600 X 900 widescreen display, providing a 40 percent wider workspace than a standard display within the same "footprint" — so the view increases while the notebook's size does not. This makes it easier to view multiple documents or lengthy spreadsheets on a single screen.

A seamless sheet of brushed aluminum adorns the keyboard panel elegantly framing its individual keys. The spacing between the keys is precisely engineered to create a comfortable typing experience while helping to prevent mistakes.
"Today's ! mobile p rofessional demands not only portability from a notebook but that it meets their productivity needs as well," said Mike Abary, senior vice president of VAIO product marketing at Sony Electronics. "This new model is an amazing engineering feat packing the full functionality of a larger PC into an ultra-light form factor."

The unit is housed in a durable carbon-fiber casing to help endure the knocks, bumps and accidents common to frequent travel. It also incorporates G-Sensor™ Shock Protection technology to counteract sudden movements helping to prevent damage and data loss.

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It is powered by new Intel® Centrino® 2 technology, the chipset designed for sizzling performance, unbelievable system responsiveness, and energy efficiency.

Road warriors will love its built-in 802.11n wireless LAN capabilities making it faster and easier to connect to compatible wireless networks with greater performance and range than ever before. For blazing-fast wireless access beyond networks and hotspots, the unit features optional built-in wireless Sprint® Mobile Broadband, the nation's largest wireless broadband network.

The Z model has an optional Blu-ray Disc (BD) optical drive for enjoying, creating and storing high-definition content. Enjoy BD movies in stunning clarity while on the road or utilize the HDMI output during meetings and make presentations come to life in full 1080 HD resolution. Compatible HDTV and HDMI cable required, sold separately.

It also includes a switch-on-the-fly hybrid graphics system, allowing you to set graphics performance instantly for striking presentations that "pop" or extend battery life— all without having to reboot.

The PC employs a biometric fingerprint sensor, a Trusted Platform Module compliant chip and proprietary hard disk drive password protection software to help protect data from unauthorized access.

Equipped with a trial version of the My Memory Center™ service, the PC lets you easily transfer valuabl! e data f rom your old computer to your new one via a password-protected online account. The unit comes pre-installed with Windows Vista® Business operating system. A Windows® XP Pro downgrade is also available for select models.
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It is equipped with plenty of slots, ports and jacks, including a Memory Stick® media/SD card slot, three USB ports, i.LINK® IEEE-1394 port, microphone and headphone jack and a PC Card (type-II) slot making it easy to transfer files from external devices.

The PC is also available in a dual channel 128 GB solid state drive (SSD) model. Faster and more durable, the SSD unit provides a rapid boot-up and quicker access to applications than is typical of standard hard drives.
All models are Energy Star® 4.0 compliant, hold an EPEAT Silver ranking and incorporates eco-conscious features such as a mercury-free LED backlit LCD. Sony will even recycle your old PC (www.sony.com/recycle).

The standard VAIO Z notebook will start at about $1,800 while the SSD model will go for around $2,300. Both models will be available online at www.sony.com/pr/z. They will also be sold at Sony Style® stores and select retailers around the country starting in August.

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