HTC Touch Pro hands-on
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/362298910/
Filed under: Cellphones
Permalink | Email this | Comments
Monday, August 11, 2008
Permalink | Email this | Comments
Month's Top 10 Most-Liked, Most-Recalled New TV Spots
Nielsen IAG Research Ad Ratings: Consumers Like Dove's Model Ad
| NIELSEN IAG TOP 10 MOST-LIKED NEW TV ADS June 23 - July 20, 2008 | ||||||
Dove continues its conversation regarding beauty and self-esteem in the face of commercial exploitation. In this spot, which was the commercial most liked by viewers during the last month, a young girl is bombarded with visuals of tone, buff, scantily clad women. Dove goes on to describe the self-esteem workshops it has formed to educate young girls about notions of beauty. | ||||||
| Rank | Brand | Description | Index | |||
| 1 | Dove | Girls are under more pressure than ever; images of models flash by little girl's face; sits alone; goes to self-esteem workshop. | 154 | |||
| 2 | Burger King | Steakhouse--Man asks other men what they did to deserve a burger; one discovered a new planet, the other man helped. | 147 | |||
| 3 | Capital One | Card Lab--Sea captain designs his own credit card while a giant squid attacks his submarine; card features picture of his pet. | 141 | |||
| 4 | Target | Boy scouts with huge marshmallows and Hershey's bars; More joy, Less jingle; More quench, Less coin; More pretty, Less penny. | 136 | |||
| 5 | Hyundai | Dollars & Sense Sales Event--There's never been a better time to do something completely sensible with your money; up to $2,000 cash back. | 133 | |||
| 6 | Hyundai | Dollars & Sense Sales Event--Now is a great time to do something smart with your money; great fuel economy; up to $3,500 cash back. | 129 | |||
| 7 | AT&T | FamilyTalk with Rollover--Man spills milk on his minutes and throws them out; wife says they're rollover minutes; sister loses her old minutes. | 127 | |||
| 8 | Chili's | Create Your Own Fajitas--People in an office play musical chairs while on a conference call; trying to create your own fun?; welcome to Chili's. | 122 | |||
| 9 | Hyundai | Dollars & Sense Sales Event--Author talks about investing to end up with buckets of money; man opens car door and money falls out. | 119 | |||
| 10 | Allstate | Dennis Haysbert in supermarket; if this isn't a recession, it sure feels like one; other companies have skimped on coverage to get the price down. | 117 | |||
| Source: Nielsen IAG (iagr.net) Only new ad executions considered, airing weeks of June 23 to July 20, 2008. The Likeability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 154 the top ranked Dove spot has proven to 54% better-liked than the average new commercial during the past four-week period. | ||||||
| NIELSEN IAG TOP 10 MOST-RECALLED NEW TV ADS June 23 - July 20, 2008 | ||||||
| Rank | Brand | Description | Index | |||
| 1 | Dannon | Activia Challenge--Women at pool; one woman doesn't want to swim because she is irregular; Jamie Lee Curtis says Activia works or it's free (:30). | 195 | |||
| 2 | Kraft | Macaroni & Cheese Crackers--Kids eat and are lifted by cheese geysers; kid by pool; kids at lunch; blast of the cheesiest in every bite. | 191 | |||
| 3 | Capital One | Card Lab--Butler says mankind needs you; Armadillo superhero says mankind can wait, designs card instead; decorates card with family picture. | 183 | |||
| 4 | Coca-Cola | John Pemberton created Coca-Cola in 1886; bottles from different eras are shown on a white background; best ingredients for secret formula. | 181 | |||
| 5 | Lowe's | Squeaky door tells man to "paint me" as his wife reads a Lowe's circular; Lowe's has new lower prices all over the store. | 179 | |||
| 6 | Dannon | Activia Challenge--Women at pool; one woman doesn't want to swim because she is irregular; Jamie Lee Curtis says Activia works or it's free (:15). | 174 | |||
| 7 | DirecTV | Robert Patrick from Terminator 2 bursts into helicopter; says he's not here to terminate John Connor, just wants to watch his DirecTV (:15). | 171 | |||
| 8 | Verizon Wireless | Two spooky boys warn a man that the laundry room is a dead zone; he's not worried because he has the Verizon network. | 170 | |||
| 9 | DirecTV | Robert Patrick from Terminator 2 bursts into helicopter; says he's not here to terminate John Connor, just wants to watch his DirecTV (:30). | 166 | |||
| 10 | AT&T | FamilyTalk with Rollover--Man spills milk on his minutes and throws them out; wife says they're rollover minutes; sister loses her old minutes. | 161 | |||
| Source: Nielsen IAG (iagr.net) Only new ad executions considered, airing weeks of June 23 to July 20, 2008. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average. For example, with a recall index of 195 the top ranked Dannon spot has proven nearly twice as memorable as the average new commercial during the past four-week period. | ||||||
Export Photos from Flickr to your Computer with flump
Source: http://www.labnol.org/internet/pictures/export-flickr-photos/4174/
You supply a Flickr ID (it could be your own or someone else’s) and the tool will download all the public photos from that Flickr account to your hard drive.
flump downloads the original images but only if the Flickr account owner has set their account permissions to allow the original images to be downloaded.
The app was originally developed by Mike Chambers and Lee Brimelow of Adobe and the full source is now available on Google code.
Related: Download Flickr Pictures in a Batch
Export Photos from Flickr to your Computer with flump - Digital Inspiration by Amit Agarwal
Announcing Winners of the SnagIt 9 Challenge
Source: http://www.labnol.org/software/snagit-challenge-winners/4179/
Here are the 10 winning entries (out of 92) who get a copy of SnagIt 9 courtesy Betsy.
1. Fer Vazquez: Even with the option to capture mouse pointer enabled, it is impossible to capture the pointer trail (once this is enabled too!)
2. Prakash: You cannot take a screenshot of taking screenshot.
3. Michael Markuson: Snagit can not capture the screen that appears after pressing pressing Ctrl Alt Delete.
4. William Baer: Quite simply, active screen savers cannot be saved with screen capture software because as soon as you would define the area and try to capture it, your activity shuts off the screen saver.
5. Gaurav: You cannot capture Windows Vista's UAC prompts with SnagIt because it uses Secure Desktop mode.
6. Michael Bazzoni: I do tons of screen captures but the only thing I found that I cannot capture is a UAC prompted message in Windows Vista. The only way I could get this is via digital camera.
7. Sid: I wish we could capture the screen when they hang - or the Blue Screen — to send to IT for debug.
8. Ross: The BIOS.
9. Akshay Jain: You cannot capture Google Talk conversation in "SCROLL" mode with Snagit. I have been using Snagit and other screenshot programs but they fail to auto-scroll the gtalk chat window.
10. Haim: Can I capture a Blue Screen of Death (BSoD).
Your registration codes have already been dispatched. Meanwhile, you can read some SnagIt Tips or this detailed review of SnagIt 9.
Announcing Winners of the SnagIt 9 Challenge - Digital Inspiration by Amit Agarwal
The Most Popular Social Bookmarking Services
Source: http://www.labnol.org/internet/most-popular-social-bookmarking-services/4191/
Email continues to be the most favorite mode for sharing links on the Internet followed by Facebook and Digg though its a formidable lead.
These statistics are provided by ShareThis and if you compare these numbers with what AddThis provided an year ago, you’ll see an interesting trend:
1. More people prefer sharing links on social networking sites like Facebook or MySpace rather than the regular social bookmarking services like delicious.
2. Windows Live is gaining ground and appears almost as popular as Google Bookmarks. The gap was very wide last year.
3. Don’t discount Technorati yet. It looks like lot of people do add blogs / websites to their "Technorati Favorites" and it’s more popular than say Diigo, ma.gnolia.com or Mixx.com.
Also see: Most Useful Blog Add-Ons
The Most Popular Social Bookmarking Services - Digital Inspiration by Amit Agarwal
Subscribe to:
Posts (Atom)
Posts
