JVC Everio concept HD camcorder up close at CEATEC
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/407876508/
Filed under: Digital Cameras
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Wednesday, October 01, 2008
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MI6 agent forgets to delete work records from camera before selling on eBay
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/407947832/
Filed under: Digital Cameras
We'd swear this had to be some sort of spoof on the impeccable James Bond, but sadly enough, the whole thing is true. A secondhand Nikon Coolpix camera which sold on eBay for a mere £17 ($30) turned out to be a real bargain once its new 28-year old owner completed his first image dump. Along with decidedly decent snaps from his US vacation, he also found a number of "top secret" images, diagrams and sketches that have since been confirmed as MI6 material. We're talking photos of rocket launchers, hand-drawn graphics of terrorist links and all sorts of other information not at all intended for civilian eyes. 'Course, the whole thing could just be the act of one talented Photoshopper, but we highly doubt the agency would be so fortunate.[Via Digg, image courtesy of WWII Airplane Model]Read | Permalink | Email this | Comments
Toshiba powers cell phone with methanol fuel cell -- no, you can't have one
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/408069186/
Filed under: Cellphones
Toshiba continues to tease us with its prototype liquid fuel cell-powered gadgets: last year it was a Gigabeat media player, and at this year's CEATEC you can check out a direct methanol fuel cell (DMFC) that's been crammed inside a cell phone, lending it a robust six hours of talk time (compared to the paltry three or four hours of a traditional battery). Toshiba won't reveal the capacity of the DMFC, but they have said that a 50ml cartridge is good for about 15 refills. No release date yet, but the phone "might" be available "as early as next year." In the meantime, enjoy this picture of a woman holding a flip phone with "DMFC" clearly visible on the display.Read | Permalink | Email this | Comments 
Tuesday, September 30, 2008
The Five Biggest Digital Marketing Cliches
The Social Network Page
The Second Life Storefront
The Online Ad Contest
The Social Network
The Online Branded Entertainment Series
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Mark Cregar is president-principal of Emerging Marketing Consulting. He has held senior-level marketing posts at Disney, Warner Bros., Coca-Cola and Nabisco. His views on digital marketing trends can be found atwww.emergingmarketing.blogspot.com.Source: http://adage.com/digitalnext/article?article_id=131347
Why Marketers Use Them, Why They Often Don't Work and What to Do Instead
Posted by Mark Cregar on 09.29.08 @ 05:24 PM
Once upon a time -- say, 2002 -- digital spending was a negligible portion of total marketing budgets and we lived in a world where few marketers would dare go "beyond the banner." Fast-forward to 2008, and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current, some marketers have rushed to embrace any and every new digital tactic.
This has resulted in a scenario where some digital tactics are dangerously close to "jumping the shark." Everyone is doing them, so they're not original anymore. They generally are not done well (i.e., in a way that builds brand equity, awareness or sales), and they may be so commonplace that rather than making a brand seem current or hip, they have the opposite effect.
Here are my top five:
The offense: In 2006 every brand had to have a MySpace page; now they have an equally urgent need for a Facebook page. The result is usually the equivalent of an online ad hidden within the vast reaches of a social network, adding little value to consumers or the brand.
The offenders: A look at a few major consumer brands (Sprite, Skippy Peanut Butter, Gatorade) shows Facebook pages with little more than a boilerplate brand description and a link to the corporate URL. It looks like some marketing departments have been on a friend collection tear, though. These dull profiles mysteriously seem to attract thousands of "friends," though wall posts number in the low double digits, suggesting very low engagement.
They might try: Building a profile that reflects a brand's unique provenance, personality or benefits. Brand groups agonize over building and evangelizing the perfect brand persona. Here's a chance to showcase all that hard work.
Dell silently sneaks out 23-inch S2309W 1080p LCD monitor
Source: http://feeds.feedburner.com/~r/weblogsinc/engadget/~3/404428507/
Filed under: Displays
[Thanks, Alex]Read | Permalink | Email this | Comments
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