Thursday, October 23, 2008

Android Market Takes On Appleâs App Store: Games Still Rule, But Should They?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/1zXdYB5iEoI/

24 hours have passed since the launch of the Android Market, the Google equivalent to Apple’s App Store. Medialets has conducted a thorough analysis of the two store launches. The verdict: the size of Android Market pales in comparison to Apple’s store at launch, and won’t allow for paid applications until next year. But the stores are more alike than they are different, with very similar applications launching on both platforms, and an overwhelming focus on games.

Android Market launched with a total of 62 applications, all thoroughly vetted by Google (we’ve heard that Google only wanted to launch with the cream of the crop, but will relax the process in the future). In comparison Apple’s store launched with around 552 total applications that had to go through a lengthy approval process that Apple continues to enforce.

Because both app stores obscure the total number of downloads every application sees, it’s difficult to gauge exactly how popular each app is. When Apple’s store first launched everyone could view exactly how many people had downloaded a given application, but this data was removed less than a day after launch (now the best estimate is to look at the total number of reviews). Android’s store has some very vague popularity descriptions: you can see if an app falls within a certain range (100-500, 500-1000, etc.) but above 10,000 downloads apps simply fall in the overly broad “10,000-50,000″ bracket.

Medialets reports that nine applications made it to this top bracket on Android, with ShopSavvy (an application that allows user to take a photo of a barcode to compare a product’s price with other stores) taking the top spot. Apple’s most popular app at launch was its iPhone Remote, which allows users to control their iTunes library remotely. Only three of the top nine apps in Android’s store are games, but games are still the dominant presence on the store as they are in iTunes.

It’s possible that this skew towards games is a result of developers trying to approach Android the same way as they approached the iPhone, which may wind up being a mistake. Apple has openly embraced the store’s emphasis on gaming, heavily advertising “the funnest iPod ever”. Android phones (particularly the G1) appeal to a different market - one that cares less about aesthetics and fun and more about flexibility and a built-in keyboard. Don’t be surprised if games wind up being significantly less popular on the Android marketplace.

To get a taste of what’s available on Android, check out our top 10 picks, along with AppVee’s video reviews. For more analysis, check out the Medialets report here.

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Frogmetrics: Handheld Surveys You Might Actually Want To Fill Out

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vNuUmOVeTkE/

Frogmetrics, a Y Combinator startup that helps companies quickly get customer feedback using a handheld hardware device, has launched to the public. The startup has created a custom firmware for the Nokia n810 internet tablet that lets companies offer their customers brief surveys that are far more convenient than traditional questionnaires, and has also developed advanced analytics software to help examine survey results. After months of pilot testing Frogmetrics has already landed its first Fortune 150 company - Google - and is now ready to start licensing its product under an enterprise subscription model.

Taking a Frogmetrics survey is incredibly simple - questions average around six words in length, and you simply tap the touch screen to answer each question. Most surveys can be completed in around 25 seconds, and while you can optionally choose to enter your email (if you’d like to be contacted by a manager after a bad experience, for example) there’s no obligation to do so. Contrast this with the archaic online surveys many retail chains employ that ask you to logon from your home computer and enter a 16 digit code for a chance to win a trivial prize, and it’s no surprise that Frogmetrics has seen response rates that put traditional questionnaires to shame.

Frogmetrics initially revealed itself over the summer at Y Combinator’s Demo Day, but details were scant. Since then it has been running pilot programs in a variety of fields, including restaurants, retail stores, trade shows, doctors’ offices, resorts, and airforces, and CEO Scott Brown says that the response has been overwhelmingly positive. Customers are intrigued by these handheld devices (it’s almost like a game), and because they’re taking the survey immediately after their experience at a store or in restaurant, their opinions are much fresher in their minds.

It’s hard to get excited about a company that deals with surveys - we’ve all grown accustomed to simply ignoring them whenever possible because they usually seem like a waste of time. But Frogmetrics has built an impressively simple solution that only takes a few seconds and even verges on being sort of fun (at least the first few times). And with Google as its first major customer, it looks like Frogmetrics may be on its way to replacing those annoying receipt codes once and for all.

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YouTube Insight, How to Optimize and Enhance Your Online Videos Using Analytics

Source:http://feeds.feedburner.com/~r/TheInternetMarketingDriver/~3/429071461/youtube-insight-how-to-optimize-and.html

YouTube Insight, Optimizing Your Video Clips Using AnalyticsToday I get to write about two of my favorite things, Web Analytics and Online Video. Lucky me! Given that YouTube just surpassed Yahoo as the #2 search engine, I think it's safe to say that many of you probably visit YouTube regularly to watch videos online. In addition, I know some of you are taking the next step and producing your own videos to share with the world. That covers watchingproducing, and sharing, but there's another concept I wanted to introduce today, and that'soptimization. Did you know that YouTube gives you access to a video analytics package free of charge, right in your YouTube account? It's called YouTube Insight and it gives you the ability to constantly glean insights from your video clips and viewers. Video producers that use Insight already know its power, but I still think many people don't know what to do with it, or more importantly, how to optimize their videos using the data provided by Insight. If you've read my blog before, then you know how I feel about the importance of web analytics. Well, this is simply an extension of web analytics, but specifically for your own YouTube video clips. Let's dig in.

What is YouTube Insight?
YouTube Insight is a video analytics tool that provides you with valuable information about your video clips (and your viewers). Insight gives you several reports, including views, popularity, discovery (how people find your videos), and a new piece of functionality called hotspots. Insight Hotspots enable you see which parts of your video are hot (higher engagement) and which parts are cold (less int! erest an d engagement). I will explain more about hotspots below.



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Bill Gates Creates Mysterious Company, Everyone Looks Around Nervously [Bill Returns]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/428951643/bill-gates-creates-mysterious-company-everyone-looks-around-nervously

World, get ready because Bill Gates is returning. His new company is called bgC3. Bill Gates Concept 3? Bill Gates Cartman 3? Big Goose Charbroiled 3? Bad Gastrointestinal Catastrophe 3? We have no idea. The truth is that very little is known about it, except its trademark categories, and the fact that they have a web site showing a very pretty logo.

Bill Gates' new venture has a federal trademark as a think-tank, covering:

• Scientific and technological services.
• Industrial analysis and research.
• Design and development of computer hardware and software.

The company is not being created in his garage, though: He has opened a small office near his home, apparently full of high tech toys including a Microsoft Surface used as a guest book. [TechFlash via Read Write Web via Valleywag]


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MacBook Nano or iPhone Slate Caught Online, Says NYT [Rumor]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/429065704/macbook-nano-or-iphone-slate-caught-online-says-nyt

John Markoff at the New York Times has updated his article on a potential Apple netbook—following Steve Jobs' comments—with an interesting piece of news that reminds me of the first days of the JesusPhone, when an unidentified Apple device was detected for the first time in the traffic logs of some web sites. Markoff even provides vague specifics about this potential MacBook nano/MacBook touch/iPhone slate which was spotted in the logs of an unnamed "search engine company":

UPDATED: That would seem to confirm findings that a search engine company shared with me on condition that I not reveal its name: The company spotted Web visits from an unannounced Apple product with a display somewhere between an iPhone and a MacBook. Is it the iPhone 3.0 or the NetMac 1.0?

Like with the original iPhone—which was spotted online in web traffic blogs—I won't be surprised if this was real. Other Apple computers were detected online first as well, although some of them—like multiprocessor Macs running SETI or other distributed computing tasks—were never released. Unlike Markoff, however, I believe that Steve was completely honest when he said "we don't know how to build a sub-$500 computer that is not a piece of junk", arguing that the company mission was to give more at the same price points, not less features for less money.

So out of pure instinct, I think we can rule out a MacBook nano netbook. Instead, if this is indeed a new unannounced Apple product, here in Gizmodo we are thinking about an iPhone HD with an updated 800 x 480 pixel display, probably coming in 2009. That resolution is something between the iPhone's 480 x 320 pixels and MacBook's 1280 x 800 p! ixels, w hich is completely reasonable: Other phones—like the HTC Touch HD—already have these ultra-sharp screens.

In addition to that, as Jobs pointed out in their financial conference call yesterday, they already have a strong entry in the small computing market with the iPhone. It is only logical for Apple—and probably less risky and cheaper—to keep the progress of the iPhone, upgrading the screen for one with a higher dot per inch count in the next model (but of course, I will always keep dreaming about the MacBook touch). [NYT]

Update: Some people argue that it may be a hackintoshed netbook, a computer running a modified version of Mac OS X. This may be the case, but I'm sure the "unnamed search company"—which won't say the name of the Apple device—has plenty of hackintosh netbooks in their logs. On top of that, all hackintosh computers identify themselves as a Mac Pro, independently of their hardware.


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