Fwd: Google Alert - +"augustine fou" +"mrm worldwide"

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From: Google Alerts <googlealerts-noreply@google.com>
Date: Fri, Oct 24, 2008 at 5:19 PM
Subject: Google Alert - +"augustine fou" +"mrm worldwide"
To: augustine.fou2@gmail.com

Google Web Alert for: +"augustine fou" +"mrm worldwide"

Make Digital Work for Your Customers - ClickZ Oct 23, 2008 ... Dr. Augustine Fou is currently SVP of digital strategy at MRM Worldwide. He has over 12 years of Internet strategy consulting experience and ...

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October 25, 2008

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The village that disappeared (Two visions of Arcadia)

Stuart Franklin

Thomas Cole's 1834 painting of Arcadia © Thomas Cole

January last year I travelled to a remote part of Greece called Arcadia. To the ancient Greeks Arcadia was a rural utopian idyll where rustics lazed happily in the countryside, in a land of plenty. Returning 5000 years later to the same region of Greece was quite a different experience. Instead of a bucolic green landscape, I found one devastated by the relentless hunt for fossil fuels. 60% of Greece's electricity is derived from lignite (brown coal). This involves stripping away whole landscapes – fields, villages, whatever, to get at the stuff to feed the nearby power station. What I found in Megalopolis was Greece's second largest lignite mine, where the village of Anthohori was simply wiped off the map by bulldozers digging ever further into the earth to feed coal to the fire.

Greece. Megalopolis. The Santa Maria church. The last building left in the village of Anthohori. Picture taken in 2007. © Stuart Franklin/Magnum Photos

All that remained when I got to village was the church of Santa Maria fifteen feet up on a pedestal of earth after the rest of the village was demolished. Why was it there? Because the mining teams were too superstitious to knock it down in case God's wrath enflamed them. God's wrath is an interesting concept when considering climate change and such matters. Before the 19th century (even today in some places) any severe storm or earthquake was blamed on God's anger at the people. Luckily science stepped in and recognized there may be other reasons for hurricanes – such as climate cycles maybe exacerbated by our own irresponsible use of fossil fuels. But not in time to save Arcadia...

Links
» Stuart Franklin's Magnum Portfolio
» Stuart Franklin's Books (in the Magnum Store)

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What is Pepsi thinking?

Source: http://feeds.feedburner.com/~r/TheDieline/~3/430862354/what-is-pepsi-t.html

Pepsi has announced that they are undergoing a drastic relaunching of their branding and packaging to bring "new life" to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.

"Pepsi's Chief Marketing Officer Dave Burwick set the tone for the change at a meeting of Pepsi bottlers when he said "If we don't change quickly, we run the risk of being a footnote to history," according to Beverage Digest.

PepsiCo Chief Executive Officer Indra Nooyi told BD she didn't expect the changes to immediately stop the decline of Pepsi CSDs in the face of a difficult economy, but she expects the initiative to slow the decline until it eventually flattens out.

BD also reported that the changes generally excited bottlers, and that Frank Cooper, vice president of sparkling brands, promised to help bottlers convert their fleet to display the new Pepsi Imagery, which is due to hit the market late this year or in early 2009." via BevNet

What are they thinking? Seriously, this is a big step backwards in my opinion. With the change to the classic Pepsi globle logo, it looks like a cheap knockoff brand. I don't get it, just how is this supposed to increase or even sustain sales in a dwindling economy? Your thoughts?

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Tesla's 4-door, all-electric Model S sports sedan gets pictured

Source: http://feeds.feedburner.com/~r/weblogsinc/engadget/~3/431358960/

Filed under: Transportation

We knew good and well it was on the way, but now we're bubbling over with excitement. The forthcoming Model S -- an all-electric, five passenger sports sedan that will ride on a platform developed entirely by Tesla -- has apparently been revealed. Of course, there's still a real possibility that the image you're drooling on above isn't a finalized look, but Road & Track has a pretty good record to fall back on. We're also hearing that the 2010-bound whip will get around 240 miles per charge while still doing the zero to sixty in under six ticks, and the $60,000 base price just makes it all the more appealing. For those with a thing for rear bumpers, check out Autoblog's link below for a sneak peek of the fanny.

Read - Road & Track writeup
Read - Sneak peek of the rear

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Dell preloading music mixes, CinemaNow movies, world again asks "Why?"

Source: http://feeds.feedburner.com/~r/weblogsinc/engadget/~3/431431585/

Filed under: Desktops, Laptops

When Dell started pre-loading digital copies of Iron Man in new systems for $19, we didn't think that was very enticing, but at least it was a pretty good movie, right? Quite possibly encouraged by thousands of accidental purchases (we kid, sort of), Dell's announced two new content pre-loading partnerships -- Universal Music Group and CinemaNow. The music comes in 50 and 100 song bundles starting at $25, but at least it's DRM-free, so if you don't mind a mega mix chosen entirely by Dell it's not all evil. CinemaNow, though, offers $25 and up bundles including (among other flicks) world-renown classics like The Fast and the Furious and the Matrix sequels. Fear.

Read - Universal Music Group
Read - CinemaNow

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