The perfect babe: Megan Fox? (pic)

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No, this post is not about Megan Fox. Well, yeah it is. But it’s about the MARKETING of Megan Fox.

Megan Fox has been around in films and TV since 2001 (see filmography below). But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart). If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.

So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).

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The Meatball Grill Basket Changes Everything [Grilling]

When was the last time you visited Willams-Sonoma? Yeah, they're expensive, but no one else is offering a product to grill your meatballs. Besides, sometimes they have food samples in there.

Indeed, meatball subs and spaghetti can now enjoy that smokey grilled flavor we all know and love with this innovative basket. It keeps your balls safe and secure while being cooked over the flames. If you think about it, there is probably a bunch of other stuff you could grill in one of these things as well. [Williams-Sonoma via Unclutterer]

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Nokia E72 Hands On: Like E71, But More Better [Cellphones]

Nokia's E72 is just like the E71, but improved in lots of little ways: Same solid feel, but with tweaks like a less crowded d-pad that's an optical trackpad too. Now if Nokia can just sell it for $99 too.

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Photofast CR-7200 CompactFlash Adapter Runs Four microSDs In RAID [Storage]

The new CompactFlash adapter from Photofast can hold four 16GB microSD cards running in RAID. This makes the slower microSD format as fast as CompactFlash by striping data across all four microSD cards at once.

For those that don't need 64GB of storage, the CR-7100 will hold one 16GB microSD, while the
CR-7000 holds one 32GB SD. The 7200 will be available for $30 and the 7100 and 7000 for $25, all in July. [Photofast via Akihabara]

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Vizio's VBR100 Blu-ray player is a $188 Wal-mart exclusive next month

We still don't know what it looks like, but during its line show, Vizio let slip that the sub-$200 VBR100 Blu-ray player announced at CES is now scheduled to come to Wal-mart only in July. For $188 (just not that cheap anymore) Wal-mart shoppers can expect a BD-Live ready (with optional 1GB+ USB thumbdrive attached) player, though no details on codec or output support. Don't shop at Wal-mart for philosophical reasons, quality concerns or fear of being trampled during an early Black Friday rush? A similar VBR110 model should follow, coming to other retailers around November/December, just in time to match with that brand new WiFi connected Netflix / Amazon / Twitter etc. widget packing LCD.

Filed under: HDTV, Home Entertainment

Vizio's VBR100 Blu-ray player is a $188 Wal-mart exclusive next month originally ap! peared o n Engadget on Thu, 25 Jun 2009 06:12:00 EST. Please see our terms for use of feeds.

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