If advertising creates demand, shouldn't we see more noticeable lifts in movie box office $s versus normal seasonality? http://bit.ly/1tWlvj
Thursday, July 23, 2009
Wednesday, July 22, 2009
Occasions/Holidays Drive Movie Box Office Sales, Not Advertising - http://bit.ly/1tWlvj - Ads don't create demand; they only share-shift it
RT @Cherylguerin: Wow - two of my favorites together -- Amazon and Zappos. http://ping.fm/ABk4i
Starbucks credits McD's launch drawing more customers to coffee category - http://bit.ly/zI8S2 - do your ads drive customers to competitors?
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