Old school brand-ing is dead - http://bit.ly/ueQJJ - but "digital" can inform strategy, inspire creative, prove success http://bit.ly/aJCwcL

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@ClickZ @acfou - Digital is the DNA of All Advertising #integrated #marketing - http://bit.ly/aJCwcL

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Intel said to be prepping 1.46GHz Core i7 ULV processor for this Fall

Source: http://www.engadget.com/2010/04/28/intel-said-to-be-prepping-1-46ghz-core-i7-ulv-processor-for-this/

There's already been some rumors circulating that Intel would be rolling out a 1.33GHz Core i7 ULV processor this summer, and it now looks like that will be followed by an even faster low-voltage processor later in the Fall. That's when, according to Fudzilla, Intel will be launching a 1.46GHz Core i7 680UM processor, which reportedly has the same 18W TDP rating and 4MB of cache as its slower counterpart, and can clock all the way up to 2.53GHz in Turbo Boost mode. Unfortunately, there's not so much as a hint of pricing or any actual laptops that will use the processor, and Intel itself is of course keeping quiet on the matter for the time being.

Intel said to be prepping 1.46GHz Core i7 ULV processor for this Fall originally appeared on Engadget on Wed, 28 Apr 2010 15:53:00 EST. Please see our terms for use of feeds.

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iPhone tethering on AT&T still waiting on better network performance

Source: http://www.engadget.com/2010/04/28/iphone-tethering-on-atandt-still-waiting-on-better-network-perform/

AT&T's own Ralph de la Vega mentioned as early as November of 2008 that you'd be able to tether your iPhone to your computer and use it as a modem "soon," but here we are some ten months after the initial announcement of official tethering support in the platform and there's no sign of it. Considering that many iPhone carriers around the world deployed it as soon as Apple had it ready -- and many more came online over the months to follow -- it seems that AT&T's silence on the issue has spoken volumes. We reached out to the company today to get a statement on the feature's status, and here's what we got back (text bolded by us, not AT&T):

"We understand that there is great interest in tethering but cannot provide any details at this time. We know that iPhone users love their devices and mobile broadband, and that they're likely to embrace tethering just as they have other features and apps - by using it a lot. iPhone tethering has the potential to exponentially increase traffic, and we need to ensure that we're able to deliver excellent performance for the feature - over and above the increases in data traffic we're already seeing - before we will offer the feature."

Coincidentally, that's almost identical to a statement the company issued last September, but regardless, AT&T can't necessarily afford to meet its network "performance objectives" before acting -- Verizon's announcement that Palm's Mobile Hotspot app would become a free add-on with the Pre Plus and Pixi Plus was a serious shot across the bow of any other American carrier trying to woo business customers and road warriors. Think it'll go live before the next iPhone does?

iPhone tethering on AT&T still waiting on better network performance originally appeared on Engadget on Wed, 28 Apr 2010 18:24:00 EST. Please see our terms for use of feeds.

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Flash Player 'Gala' brings hardware decoding support to Mac OS X

Source: http://www.engadget.com/2010/04/28/flash-player-gala-brings-hardware-decoding-support-to-mac-os-x/

Even amidst all their fighting, it appears Apple and Adobe can manage to lay down arms and work together every once in a while: Apple just enabled low-level access to NVIDIA GeForce 9400M, 320M and GT 330M H.264 GPU hardware in Mac OS X 10.6.3, and Adobe's followed up six days later with a new preview version of Flash Player code-named "Gala" that takes advantage of it. That's good news for anyone who's ever heard their fans spin up while watching a YouTube video on a Mac (so, everyone) but we doubt it means there's any détente on larger issues between these two coming -- Apple remains committed to HTML5, while Adobe's pulled all investment from iPhone-related Flash development, and the company's relationship with Google seems to be heating up. We'll take what we can get, we suppose -- we'll hit you with some benchmarks just as soon as we get things installed.

Flash Player 'Gala' brings hardware decoding support to Mac OS X originally appeared on Engadget on Wed, 28 Apr 2010 20:13:00 EST. Please see our terms for use of feeds.

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