Monday, August 02, 2010

AdWeek: Consumers call the shots -- you might as well embrace that reality - http://bit.ly/aBOegI

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Saturday, July 31, 2010

Enso whips up two smartphones and three new slates, but we wouldn't order any of 'em

Source: http://www.engadget.com/2010/07/31/enso-whips-up-two-smartphones-and-three-new-slates-but-we-would/

Oh, Enso -- must you really give us a reason to hope? After dealing with what felt like a case of the vaporwares, and then being epically disappointed with the zenPad (which is now out of stock, curiously) that you finally shipped, we just can't muster up the courage to look fondly upon the five new products that are gracing your webstore. That said, those that don't mind risk taking and actually enjoy the thought of fighting for a refund have three new MIDs / slates to ponder along with a pair of Android-based smartphones to consider. Let's break 'em down real quick, shall we?
  • zenPad 2 ($219; shipping now): Here you have a 5-inch, Android 1.5-based MID with an 800 x 480 resolution resistive touchscreen, a bundled stylus, inbuilt 3G, 802.11a/b/g WiFi, microSD slot (8GB included), 128MB of RAM, 256MB NAND Flash, a 624MHz Marvell PXA303 Xscale CPU, integrated accelerometer, onboard GPS, micro-USB port, 3.5mm headphone jack and a battery good for 4.5 hours of use. We're told that an Android 2.1 update is "imminent," but we believe that about as much as we believe BP's promise to "make it right."
  • zenPad 3 ($249; pre-order): This here tablet boasts the exact same specifications as the zenPad 2 (right down to the battery life and resolution), but it rocks a 7-inch design that'll aid those who can't squint hard enough to see fonts on the 5-inch sibling.
  • zenPad 4 ($199; shipping now): We hate to state the obvious, but this is quite obviously an iPad KIRF -- right down to the Home button. You'll find a 10.2-inch resistive touchpanel with a 1,024 x 600 resolution (one that Enso swears up and down "has a fast response and works very well"), along with Android 2.1, 802.11a/b/g WiFi, 256MB of RAM, 2GB of storage, a microSD slot (8GB included), a 1GHz Cortex A8 CPU, built-in accelerometer and a 2,400mAh battery that's good for 5 to 7 hours of life.
  • zenPhone ($349; shipping now): So... it looks like a Nexus One KIRF, it's called a zenPhone, yet it says it's a MID. Oh, and it's not this ZenPhone. Whatever the case, it's got a 4.3-inch resistive touchscreen (800 x 480), 3G HSDPA radio, 802.11a/b/g WiFi, Bluetooth, 256MB of NAND Flash, a microSD slot (8GB included), a 3.2 megapixel rear camera, 0.3 megapixel front-facing camera, a 2,600mAh battery, onboard GPS, 3.5mm headphone jack and -- wait for it -- Maemo 5 running the show. Yeah, seriously.
  • zenDroid ($319; pre-order): In the market for a Droid KIRF, are you? You've come to the right place, with this one offering a 4.3-inch capacitive touchscreen (800 x 480), 3G HSDPA, 802.11a/b/g WiFi, Bluetooth 2.0+EDR, an FM radio tuner, Android 2.1 ("upgradable to 2.2," we're told), a microSD slot (8GB bundled in), 512MB of NAND Flash, a 624MHz Marvell PXA935 processor, 5 megapixel rear camera, 0.3 megapixel front-facing camera, a 1,500mAh battery, onboard GPS, 3.5mm headphone jack and a micro-USB connector.
[Thanks, Neil]

Enso whips up two smartphones and three new slates, but we wouldn't order any of 'em originally appeared on Engadget on Sat, 31 Jul 2010 08:26:00 EDT. Please see our terms for use of feeds.

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Friday, July 30, 2010

ATI overtakes NVIDIA in discrete GPU shipments

Source: http://www.engadget.com/2010/07/30/ati-overtakes-nvidia-in-discrete-gpu-shipments/

You'd think with ATI having the performance, value and power efficiency lead for so long -- at least since the Radeon HD 4000 series -- NVIDIA would be in all kinds of trouble, but it's only now that AMD's graphics division has finally taken the lead in quarterly shipments. This is according to Mercury Research, whose analysts place the split at 51 to 49 percent in favor of ATI -- still a tightly contested thing, but it compares very favorably to the Red Team's 41% share in the same quarter last year. This data is concerned with discrete GPU shipments only (laptops included), whereas on the integrated front Intel continues to reign supreme with 54 percent of the market shipping its cheap and cheerful IGP units. ATI has made forward strides there as well, however, with 24.5% ranking ahead of NVIDIA's 19.8%. If Apple shifting its iMac and Mac Pro lines away from the Green livery wasn't enough, perhaps these numbers will finally start ringing some alarm bells over at NV HQ.

[Thanks, Zubayer]

ATI overtakes NVIDIA in discrete GPU shipments originally appeared on Engadget on Fri, 30 Jul 2010 05:31:00 EDT. Please see our terms for use of feeds.

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Official: HTC rolling out Android 2.2, 720p video, iTunes sync to unlocked Euro Desires this weekend

Source: http://www.engadget.com/2010/07/30/official-htc-rolling-out-android-2-2-and-720p-video-capture-to/

We've just heard directly from HTC regarding that hotly anticipated upgrade to Android 2.2: it's happening this weekend for lucky Euroland owners of the Desire. Provided your Sense-laden 3.7-incher is not carrier-locked, you should be receiving your serving of Froyo by the end of the week, together with a new 720p video mode and iTunes sync for your music. HTC is also throwing in its App Share widget that it first introduced with the Wildfire, along with its smart Caller ID feature. Very nice, though it's quite a shame that operator-specific versions of the update are still stuck in testing and are expected "in several weeks' time." Ah well, guess that'll teach us to buy our gear unlocked.

Continue reading Official: HTC rolling out Android 2.2, 720p video, iTunes sync to unlocked Euro Desires this weekend

Official: HTC rolling out Android 2.2, 720p video, iTunes sync to unlocked Euro Desires this weekend originally appeared on Engadget on Fri, 30 Jul 2010 06:45:00 EDT. Please see our terms for use of feeds.

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Thursday, July 29, 2010

Apple Magic Trackpad: The Beginning of the End for Mac OS X [Apple]

Source: http://gizmodo.com/5598828/apple-magic-trackpad-the-beginning-of-the-end-for-mac-os-x

Apple Magic Trackpad: The Beginning of the End for Mac OS XThe $69 Apple Magic Trackpad is nothing new. The Wacom Bamboo Touch has offered the same multi-touch functionality for almost a year. Its true relevance is in what it heralds: The end of Mac OS X as we know it.

You are probably thinking that I'm crazy, but before explaining why this is the beginning of the end of Apple's desktop operating system as we know it, here's the review:

The Apple Magic Trackpad review

The Apple Magic Trackpad is nice. It's not magical, and it won't convince laptop users looking for a desktop trackpad. But it will work as a mouse replacement for desktop users who are looking for a more comfortable alternative with multitouch support.

Installation is easy. After running the software—which you will have to download from Apple's support servers—and turning it on, the aluminum slab comes alive, a green light blinking through its metal surface as it connects to your computer via Bluetooth. All in a few seconds.

It's also easy to use and learn. In fact, if you have used a MacBook Pro or any laptop with a trackpad before this, there are not many secrets to discover. It's just a larger trackpad—5.11 x 4.33 inches vs the 4 x 3 inches of the latest MacBook Pro 15—that supports multitouch, with two, three and four finger gestures. That means that you can, for example, move two fingers to pan around a large picture or web page. Or drag four fingers down to bring up Exposé, my favorite gesture.

Also like the MacBook, it "clicks" when you click—an effect achieved thanks to its little bottom feet—and the gesture behaviors can be customized using the trackpad preference panel:

Apple Magic Trackpad: The Beginning of the End for Mac OS X

The Magic Trackpad is comfortable, but not if you are looking for the laptop experience. Comfort is perhaps its most important advantage in relation to the mouse. It felt better and more natural after a day of intense use. This is caused by two factors: One, you can put it in any position you want next to the keyboard; two, the surface is at a small angle in relation to the table.

However, that's its Achilles' Heel for people who wanted to place it below the keyboard, like in a notebook computer. There's a big advantage on this position: In a laptop, the trackpad is extremely easy and fast to access, requiring to sightly move the thumb or the hand. But this is not possible with the Magic Trackpad: If you try to put it below the keyboard, its height makes typing impossibly uncomfortable. Perhaps this may be possible with taller keyboards, but not with the low profile Apple keyboard.

Apple Magic Trackpad: The Beginning of the End for Mac OS X

But if you use on the side of the keyboard, the Apple Magic Trackpad feels natural and precise. It has quickly replaced my mouse with almost zero learning curve. For $69, however, its price may be too high to replace your current mouse. If you were looking to buy an expensive mouse—and you are not a gamer—it is certainly a possibility. Or perhaps you want to get the $49 Wacom Bamboo Touch instead, which is a little bit smaller (4.92 x 3.35 inches) and connects via USB, but supports the same multitouch gestures and includes some programmable side buttons (and for $30 more, Wacom has a pressure pen and multitouch Bamboo).

Verdict

If you don't mind the Apple's styling price premium over Wacom's plastic black slate, and don't care about where your trackpad is located, you will be happy with this one. But if you are looking for the laptop experience on your desktop computer, pass.

Apple Magic Trackpad: The Beginning of the End for Mac OS XPrecise and comfortable for use on the side

Apple Magic Trackpad: The Beginning of the End for Mac OS XGood aesthetic design

Apple Magic Trackpad: The Beginning of the End for Mac OS XNot useful for fast laptop-style use

Apple Magic Trackpad: The Beginning of the End for Mac OS XExpensive

The beginning of the metamorphosis

So if Apple's Magic Trackpad is not really that good, why would does it mean the beginning of the end of Mac OS X as we know it? Because this is Steve and Co. way of telling us that the future is multitouch, and the mouse is death.

After the success of the iPhone, the iPod touch, and the iPad, Apple has realized that the consumer market is ready for a new user interface paradigm, centered around multitouch and the idea of modal operating system.

Apple wants to move everything to multitouch, iMacs, MacBooks, and Mac Pros. The problem is that they can't do it like they did with the iPad. Perhaps the MacBook will see a hybrid touchscreen/keyboard design, but on the desktop this would be impossible.

The problem is the hardware. It's too tiring to move your hands across a 24-inch or 27-inch display. The idea of a good swiveling stand that will allow the user to easily move the display down to a very low angle, so she can use it similarly to a Microsoft Surface, sounds good in a sci-fi kind of way. But at the end of a work day, your neck and arms will hurt. The angle will also limit readability and, in any case, you will obscure part of the screen with your arms.

One solution to this problem was proposed by the inventors of the 10/GUI operating system concept: A new desktop operating system that, while being fully multitouch based, doesn't require you to touch the screen. In 10/GUI, a large, flat, multitouch trackpad replaces the cursor/mouse. This video explains the cons and the pros of each system:

I can see Apple implementing a similar solution to this because it makes sense, and lines up with their current iOS strategy. There will be keyboards in the near future, and Apple's Magic Trackpad will merge with it, perhaps like this:

Apple Magic Trackpad: The Beginning of the End for Mac OS X

How will it happen?

But not only the keyboard and the trackpad will merge. Mac OS X and iOS—which is a customized subset of Apple's desktop operating system—will merge.

That doesn't mean that your iMac will run like today's iPad, but its interface will change completely. It will be a lot simpler, and multitouch based. Gone will be the Finder, gone will be the windows. The traditional computer desktop will be replaced into something streamlined, but not less powerful. Perhaps for some pro users, there will be a mosaic view to watch several apps at the same time, but eventually Apple will move everyone to a modal-based interface.

On the desktop, apps won't lose its power: A professional user will be able to run Photoshop, Illustrator, After Effects, and Final Cut Pro. Like today, they will run at full screen, and users will switch using Exposé—which has been a success for power users and many consumers alike (and, I have no doubt, will come to the iPad version of iOS 4). Side by side, the desktop computers will also run the lightweight apps available for the iPhone and iPad (of course, no Photoshop on the iPad, but perhaps Photoshop Lite in iPad 3).

This won't happen in a day. It's a multistep process and the magic trackpad is the first step. Here's my prediction from now on:

• In a few months they will announce the Magic Trackpad as standard in the next iMac generation (optionally, people would be able to get the mouse).

• With multitouch everywhere, Apple will make possible to run iOS applications in Mac OS X 10.7. This is easy for them to do, since iOS is really a subset of Mac OS X. Those Apple users with Magic Trackpads will run to buy them.

• In a couple of years, after iPad 3 and iPhone 6 start to take over MacBook sales in the consumer space, Apple will make the jump, making Mac OS X 10.8 fully multitouch driven, and selling this

Apple Magic Trackpad: The Beginning of the End for Mac OS X

with every computer.

I can't wait for this future, which is already happening with the iPad at the low end. The desktop metaphor has had its run.

It's time for change, and that's why I welcome the Apple Magic Trackpad despite its failures.

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