Dr. Augustine Fou's Online Scrapbook

Thursday, October 14, 2010

The ROI of Social Media Is Still Zero; but the Social Media Total Value of Ownership #SMTVO will be HUGE - http://bit.ly/cV9z3J

CHART OF THE DAY: Foursquare's Weekly Checkins Are 5X As Big As Facebook's

Foursquare is still whipping Facebook in the world of checkins, according to a set of data we've collected for the last month.

Once a week we looked at the checkin stats for three popular restaurants near our office -- Gramercy Tavern, Craft Bar, and Shake Shack. Shake Shack in particular is the sort of place people want to checkin at. You have to stand in line for a really long time, and it has cachet.

Despite Facebook's huge advantage in terms of user base, so far it hasn't beaten Foursquare. Every week for the last four weeks Foursquare's checkins at the below restaurants have been five times as large on average as Facebook's Places checkins.

We charted the number of checkins for each week below. The stats are on Foursquare's restaurant pages and in the "info" section of the places in the Facebook iPhone app.

chart of the day, foursquare vs facebook places, sept-oct 2010

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Social media is not media; social marketing is not marketing; what is the ROI of social? http://bit.ly/cV9z3J

The ROI of Social Media Is Still Zero; here's why - http://bit.ly/cV9z3J

Opera Mobile coming to Android within a month, bearing hardware acceleration and pinch-to-zoom

Forget all that Mini stuff, Opera is bringing its full-flavored mobile browser to Android some time very soon indeed. To tempt people on board, the new software will support hardware acceleration for buttering up frame rates while you zoom around at potato-scalding speeds, while pinch-to-zoom will also be implemented in a big O Android browser for the first time. Opera Mini will be partaking in the latter upgrade as well, while Opera Mobile proper is expected to make its debut on the Android Market at some point over the next month. All versions of the "well diversified" OS are supported too!

[Thanks to everyone who sent this in]

Opera Mobile coming to Android within a month, bearing hardware acceleration and pinch-to-zoom originally appeared on Engadget on Thu, 14 Oct 2010 04:34:00 EDT. Please see our terms for use of feeds.

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