Tuesday, January 10, 2012

drag2share: Intel mounting 'biggest advertising campaign since 2003' for Ultrabooks

Source: http://www.engadget.com/2012/01/10/intel-mounting-biggest-advertising-campaign-since-2003-for-ult/

Intel's betting the farm on Ultrabook PCs with its biggest-budget advertising campaign since 2003. April will see the start of a massive advertising campaign designed to convey the benefits of thin and light notebooks to the masses. Kevin Sellers, Santa Clara's head of advertising was boasting ahead of Tuesday's Intel press conference where we're expecting plenty of juicy revelations about the company's Medfield smartphone platform. We'd say "keep your eyes peeled" for the adverts, but given how deeply ingrained the Intel bunnies are on our subconscious, we'll just wait for the PR onslaught to begin.

Intel mounting 'biggest advertising campaign since 2003' for Ultrabooks originally appeared on Engadget on Tue, 10 Jan 2012 06:34:00 EDT. Please see our terms for use of feeds.

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drag2share: Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a Tablet [Ultrabooks]

Source: http://gizmodo.com/5874506/lenovo-yoga-this-windows-8-ultrabook-moonlights-as-a-tablet/gallery/1

Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a TabletSo it looks like those rumors about touchscreen ultrabooks were true. Lenovo's Yoga is the first such device of its kind (that being a Windows , equipped with a multitouch panel capable of tracking 10 fingers. And though I've been dismissive of such devices, it wasn't nearly the awful experience I thought it would be.

On the surface, the Yoga looks like the U300s, except with an unsightly hinge. But that hinge allows the Yoga to fold all the way back on itself and become a de facto tablet that is aided in large part by Windows 8's Metro UI. The palm rest on the keyboard is covered in a pebbled, presumably scratch-resistant surface which makes it suitable for setting down on a surface when in tablet mode.

Under the hood, Lenovo didn't have much to say except that it would fully adhere to Intel's ultrabook spec. That means a sub-one-inch thickness, a weight under three pounds, Intel Core CPU, and up to 8 gigs of RAM.

I didn't get lots of time with the Yoga, but one thing was apparent. The apps and UI were fast and fluid, and the screen was extremely responsive. Using the paint app, the 10 finger tracking was accurate and little flourishes, such as the rectangular power connector (for a slimmer body), and the placement of the power button along the outer rim of the laptop are well-conceived ideas. Lenovo says we won't see the Yoga until later in the year when Windows 8 launches, but they expect it to be priced similarly to the U300s (which is currently $1200). [Lenovo]

Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a Tablet

Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a Tablet

Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a Tablet

Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a Tablet

Lenovo Yoga: This Windows 8 Ultrabook Moonlights as a Tablet

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drag2share: This 7-Inch Asus Tablet Has Tegra 3 Power for Nearly Kindle Fire Prices [Nvidia]

Source: http://gizmodo.com/5874606/this-7+inch-asus-tablet-has-tegra-3-power-and-a-250-price-tag

This 7-Inch Asus Tablet Has Tegra 3 Power for Nearly Kindle Fire PricesThere aren't a lot of secrets left about Nvidia's Tegra 3 quad-core mobile guts; after all, it's already been on shelves in the Transformer Prime for weeks. In fact, the only question left has been what other devices we'll see it in.

Welp, here's your answer: a 7-inch, $250 quad core tablet from Asus. It's 60Hz, all day battery life, and "the best camera out there," according to Asus. It looks an awful lot like this morning's MeMO, except with Tegra 3 running the show.

This 7-Inch Asus Tablet Has Tegra 3 Power for Nearly Kindle Fire PricesNvidia also promoted a technology called DirectTouch, which is what that secret fifth core is for. It's a "buttery smooth" touch experience, that the company claims is going to be far more responsive than a traditional touch experience. Hopefully we'll be able to get some hands on soon to see how big a difference we're really talking about.

I'm still not sold on that size as a form factor, but getting that much more horsepower for just fifty bucks more than a Kindle Fire? That's a might tempting proposition.

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drag2share: HP's Ultrabook Is Made Out of Glass (Update: Hands On) [Ultrabooks]

Source: http://gizmodo.com/5874613/hps-ultrabook-is-made-out-of-glass/gallery/1

HP's Ultrabook Is Made Out of Glass (Update: Hands On)How do you turn heads when everyone on the block has an ultrabook—and most of them look like bootleg MacBook Airs? Make yours fast as hell and built from a bunch of damn glass.

The HP Spectre 14 isn't made entirely out of glass, but it sure does dominate the thing: wristpad, screen, lid, all covered in a shimmering crystalline layer of "scratch-resistant" (Gorilla?) glass. It makes the thing sparkle, but it's also glowing inside: Core i7 processor, up to 256 GB of SSD storage, and a potential 8 GB of RAM.

The 14-inch Spectre weighs a pound more than the Air, which isn't trivial, but those looking for an Ultrabook that both stands out and will kill it performance-wise should be pleased. And hey! Beats by Dre audio, if you're into that.

Peep it next month starting at $1,400. Just don't drop it. [HP]

Update: The HP feels responsive and solid. The glass on the top does smudge if you even think about touching it.

When you hear "glass," you shouldn't think glass like MacBook trackpads are made out of glass. It's actual glossy, this-is-a-thing-I-can-see-my-reflection-in glass. The smudging is really noticeable, but only because it's a whole damn laptop lid made out of glass. When we tried to smudge it, we were able to without much effort. Still, if we were able to smudge the crap out of it in 90 seconds, I don't know how much I'd trust it to stay looking good.

The keyboard is pretty responsive, with a good amount of throw and nice, big keys. And the sensor that turns on the backlit keyboard when you move your hands over the keyboard to type is pretty darn cool, too. The trackpad feels like it might be a little less glossy than the rest of the laptop, but then again, it might just be because we expected it to be. It's way slicker than our favorite trackpads out there, which typically have a bit of grit to them.

Color performance on the 1600x900 screen wasn't incredible, but the video we watched looked pretty darn crisp. Viewing angles were decent—not great during video—but we'll withhold judgement until we can get more than a minute or two with the machine.

Overall, the Spectre feels fast, solid, and while it;s not quiiiite as fragile as you might think when you hear GLASS COMPUTER, its relative toughness probably has more to do with you expecting the glass to crack in half as soon as you touch it.

HP's Ultrabook Is Made Out of Glass (Update: Hands On)
HP's Ultrabook Is Made Out of Glass (Update: Hands On)
HP's Ultrabook Is Made Out of Glass (Update: Hands On)
HP's Ultrabook Is Made Out of Glass (Update: Hands On)
HP's Ultrabook Is Made Out of Glass (Update: Hands On)

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drag2share: Who Needs Pixels When You Have Six Million LED's to Light Your Display? [HDTV]

Source: http://gizmodo.com/5874614/who-needs-pixels-when-you-have-six-million-leds-to-light-your-display

Who Needs Pixels When You Have Six Million LED's to Light Your Display?LED televisions until now have generally just used an LED power source to light the LCD display. This differs from the Jumbo-trons you see at sports arenas, where each pixel is an individual LED. Now, Sony's brought the big-screen technology to your living room with its Crystal LED Display.

Instead of an LED source powering an LCD display, the 55-inch prototype that Sony rolled out at CES today instead employs six million miniature-LED lights mounted on the front of the monitor to generate better contrast, color, and a wider viewing angle—with significant energy savings—over either conventional LCD or Plasma displays.

No word yet on pricing or availability just yet—it is still a prototype—but Sony was quick to point out that it will not likely compete with its OLED-based offerings. [CNet]

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