PC-based video viewership dips to lowest point in 8 months as audiences migrate to mobile video

Source: http://www.businessinsider.com/pc-based-video-viewership-dips-to-lowest-point-in-8-months-2015-3

The number of US digital video viewers on desktop fell to its lowest point in eight months during February, according to comScore data.

• US desktop-video viewers totaled nearly 189 million in February 2015, down by about 6.3 million viewers from the prior month, and up by a tiny 3% year-over-year.
• The declines point to increased video viewership on mobile devices. For comparison, the average monthly audience for video on smartphones increased by ~20% during the final quarter of 2014, according to Nielsen.

The results highlight the importance of optimizing video for mobile. Google and Facebook both offer popular dedicated mobile apps with robust video-playback features and massive installed bases, while third- and fourth-ranked video platform AOL and Yahoo trail far behind in this respect.

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Article: Streaming music companies have had uneven success shifting ad-supported listeners to paid accounts

Streaming music companies have had uneven success shifting ad-supported listeners to more valuable paid monthly subscriptions, and this has created a drag on the entire digital music industry. Paid-music streaming services account for a smaller share of revenue — and audience pool — than ad-suppo...

http://www.businessinsider.com/streaming-music-companies-have-had-uneven-success-shifting-ad-supported-listeners-to-paid-accounts-2015-3

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Article: YouTube starts testing silky smooth, ultra HD video quality

YouTube introduced videos that play at 60 frames per second last year and ones viewable in 4K resolution in February. Now, the website is starting to experiment with videos that are both silky smooth and ultra high-def. TechCrunch has spotted a low-key, semi-secret playlist comprised of only six ...

http://www.engadget.com/2015/03/27/youtube-4k-60fps/?ncid=rss_truncated

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Terrifying video shows just how distracted teens can be when they drive

Source: http://sploid.gizmodo.com/terrifying-video-shows-just-how-distracted-teens-can-be-1693889379

Oh man, this video is absolutely horrifying. Put together by AAA, it shows how distracted teenagers are when they drive. You see drivers take their eyes off the road to text, people ignoring cars while they're on the phone and a lot of them just not paying attention at all. You get to see the side-by-side of what they're doing vs the dash cam footage of the car.

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drag2share: Google brings data compression from mobile Chrome to PCs

source: http://www.engadget.com/2015/03/26/google-chrome-data-saver-beta/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Google has offered an option to reduce the amount of data Chrome uses on Android and iOS for a while, and now it's rolled out an extension to do the same for desktop users. Just like the mobile option, it works by compressing the data on Google's servers first -- click here for more info on how it works -- before sending it on, and claims some pages can be reduced in size by as much as 50 percent. VentureBeat spotted Data Saver (beta) in the Chrome Web Store, where the description notes that just like on mobile, it doesn't intercept SSL-protected or Incognito tabs to protect user's security and privacy. Proxy-based compression is hardly a new concept, but if you're a heavy Chrome user then now you have a Google-powered option, especially if you're on a tethered connection or somewhere else it pays to be bandwidth-conscious.

[Image credit: Bloomberg via Getty Images]

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