Wednesday, June 18, 2014

These Emotions Make Things Spread Like Crazy Online

Source: http://www.businessinsider.com/these-emotions-make-things-spread-like-crazy-online-2014-6

If a piece of content makes a reader feel a certain way, the reader is more likely to share it on social media.

Which emotions lead to the most shares?

BuzzSumo's Noah Kagan analyzed the top 10% of articles that get shared online. From those articles, he found that articles that make a reader feel "awe" get shared most. Making a reader laugh means a higher probability of sharing too. Articles that make people feel sad get shared infrequently.

Other factors that contribute to an article's shareability include length (aim for about 2,000 words) and use of photos. Chart via Statista.

2014_06_18_Virality

Join the conversation about this story »








Read More...

11 Traits All Successful Leaders Share

Source: http://www.businessinsider.com/traits-all-successful-leaders-share-2014-6

Henry Ford

In 1908, a young journalist named Napoleon Hill met with the industrialist Andrew Carnegie, one of the richest men to ever live, to discuss how he became so successful.

Carnegie liked Hill so much that he decided to share his core values and strategies, which launched Hill's career as a pioneer of the self-help genre.

His 1937 book "Think and Grow Rich" went on to become one of the bestselling books of all time. Hill based his insights on the lives of legendary businessmen of the early 20th century, like Thomas Edison and Henry Ford.

Here are the 11 traits that Hill found all successful leaders share:

1. They have unwavering courage based on self-confidence.

When leaders have a vision they believe in and know that they are capable of realizing it, others will believe in them, too.

2. They have self-control.

Strong leaders need to be able to control themselves if they're going to be able to control others. This means refraining from overreacting to something either positive or negative, which can give people a bad impression.

3. They are fair.

"Without a sense of fairness and justice, no leader can command and retain the respect of his followers," Hill writes.

4. They don't wait for perfect answers to make a decision.

Great leaders practice what Hill calls "definiteness of decision." This means that they do not defer making a decision until they find a "perfect" answer or reach full consensus. They can't be afraid of risk or criticism.

5. They work by a plan.

Hill said that successful leaders never operate on guesswork, and that a resolute leader can trump someone who is naturally more talented. "Henry Ford accumulated a fortune, not because of his superior mind, but because he adopted and followed a plan which proved to be so! und," he writes.

6. They do more than what is required.

The best leaders attain a position of power because they outperformed their competition. And if they're at the top of their field, they maintain greatness by outperforming themselves.

7. They are exceptionally likable.

In his essay "Develop A Pleasing Personality," Hill explains that it was steel magnate Charles M. Schwab's charming demeanor that made him so much money. His boss, Andrew Carnegie, told Hill that he gave Schwab a regular million-dollar bonus (a tremendous amount of money in the late 19th century) not for the work he did, but for the work he used his pleasing personality to get others to do.

8. They are sympathetic.

Successful leaders understand the personalities and problems of their team members. Hill says it's not a coincidence that history is filled with kings and dictators being overthrown, since "people will not follow forced leadership indefinitely."

9. They pay attention to detail.

The best leaders set themselves apart by giving every part of their job their full effort, no matter how small it may be. If a lack of attention leads to regular tiny mistakes, their accumulation can become linked with reputation.

10. They assume full responsibility for their team.

"The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers," Hill writes. The best leaders do not look for excuses to blame others or situations for failures that happened under their watch.

11. They are cooperative.

"Leadership calls for power, and power calls for cooperation," Hill says. The best leaders recognize that by themselves they cannot handle every challenge that comes their way, and instead build a team that they can work with, rather than make demands of.

SEE ALSO: 7 Habits Of Exceptionally Resilient People

Join the conversation about this story »








Read More...

drag2share: Amazon's New Fire Phone Is A Nightmare For Retailers (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/S9oHjBca4-g/amazons-new-phone-enables-showrooming-2014-6

amazon firefly button

Amazon just unveiled a new smartphone called the Fire Phone. 

The phone makes Amazon an even bigger threat to brick-and-mortar retailers thanks to a feature called Firefly. 

Firefly allows you to scan items in-person and encourages you to buy them on Amazon instead. 

In other words, Fire has a built-in showrooming tool. 

The feature "turns the Fire Phone into a sort of universal object scanner that'll recognize books, DVDs, or jars of Nutella, and help you buy them—from Amazon," writes Robert Sorokanich at Gizmodo

Amazon has already taken market share from traditional retailers by offering lower prices. 

The biggest obstacle it has faced is counting on customers to go to the website and look up items, rather than buying in stores. 

Amazon's Firefly removes the middle man and makes shopping on Amazon effortless. 

That could become a big headache for its competitors. 

Firefly has other handy uses. 

For instance, it can recognize a painting and immediately transfer you to the Wikipedia page. 

Read More...

IBM's Watson Computer Made A BBQ Sauce, And It's Delicious

Source: http://www.businessinsider.com/ibms-watson-made-a-bbq-sauce-and-its-delicious-2014-6

ibm cognitive cooking

Watson, a cognitive computing system that can learn and process natural human language, has been one of IBM's most exciting projects of the last decade. Over the past few years, Watson has learned a variety of tasks, from defeating contestants on "Jeopardy" to diagnosing life-threatening diseases. Now the cloud-based system is making its first foray into an industry we can all enjoy: food. 

IBM calls it "cognitive cooking," a collaboration with New York's Institute of Culinary Education that uses data to create the best-tasting food possible. 

IBM engineers carefully examined flavor compounds in thousands of ingredients, going down to the molecular level to measure the pleasantness of each. Then, using nutritional data from the FDA, they had the chefs at ICE try out the combinations Watson had determined would make for a delicious meal. 

When you consider how many ingredients there are out there, all of which can be prepared in a variety of ways, it's obvious why a computer like Watson is best suited for the job. According to IBM, the possibilities for combinations of flavors and ingredients number in the quintillions, far more than a human could possibly try out for themselves. 

"We wanted to see how we could push the boundaries of cognitive computing and if computers could be creative. We created an application that allows users to create a new recipe that’s never been seen before and hopefully tastes good,"  IBM engineer Florian Pinel said to Business Insider. "We wanted to focus on food because it's easy to gather data on and it's something everyone cares about."

Using t! he flavo r combinations generated by Watson, IBM's cognitive cooking team created a database of 30,000 recipes with ingredient combinations they say are scientifically determined to have a pleasant taste. 

"Part of it is that subjectivity — if you don’t like Brussels sprouts maybe we can’t make you like them no matter how much we try with the computer," Pinel said. "But there is that common pleasantness measurement that was identified by some studies and that was universal. Watson focuses on the side behind the universal component." 

Here's a look at what that recipe-generating software looks like. Users can select from a list of cuisines and dishes that contain ingredients selected by Watson. ibm watson cooking

IBM premiered Watson's cooking skills with a food truck at SXSW back in March. Chefs from ICE prepared dishes, like Portuguese lobster rolls and Peruvian potato poutine, that contained Watson-generated ingredient combinations and were chosen by tweeted votes from the public. 

The cognitive cooking team then sent some lucky journalists the Bengali Butternut BBQ Sauce, a golden, syrupy sauce created by Watson and the ICE chefs. It's a versatile sauce that can be enjoyed hot or cold, but the chefs recommend serving it on pork ribs or grilled chicken. 

ibm bbq sauce

We tried it as a dipping sauce with chicken tenders and were surprised by how delicious it really was. It has a tangy, spicy flavor that's most likely a result of the white wine and vinegar used. Interestingly enough, the recipe generated by Watson's software uses only natural ingredients, and the sauce lacks that overpowering smoky taste that more traditional BBQ sauces have. 

Pinel says that the BBQ sauce is just the beginning of what's in store from IBM's cognitive cooking team. 

"This is just a teaser to give people a taste of cognitive computing," he said. "I don’t think that IBM is going to start selling BBQ sauce, but this is an active project, and there’s development happening."

Those developments could be really useful for chefs in the future. 

"We can see, for example, what further compounds are shared by what ingredients, which is an insight chefs don’t have from their own ingredients. You know, they didn’t necessarily take a chemistry class before they started cooking, so that's a new insight for them that they really like," Pinel said. "A future insight could be what those flavor compounds smell like, so we could predict the smell of the whole dish."

IBM only made a few batches of the BBQ sauce, but they posted the complete recipe on their blog. If you want to try whipping up a batch of the BBQ sauce, here's the recipe: 

Bengali Butternut BBQ Sauce
Approximate Yield: 550g

300g butternut squash, diced

200g white wine

100g rice vinegar

50g butter, unsalted

5g ta! marind c oncentrate

40g water

10g chili paste (Sriracha)

4g soy sauce

50g dates, pitted and chopped

2g Thai chili

3g mustard seed

3g turmeric, fresh, thinly sliced

0.4g cardamom, ground

5g coriander leaves

2g Meyer lemon zest, grated

5g salt, to taste

10g Meyer lemon juice

6g molasses

1. Gently sweat the squash in the butter over medium low heat until softened, approximately 5-10 minutes.

2. Add the vinegar, tamarind, water, wine, chili paste, and soy; bring to a simmer and reduce heat to low. Add the dates, chili, mustard seed, turmeric, and cardamom. Continue to simmer and reduce to roughly 250g, for about 20 minutes.

3. Remove from heat; add the coriander leaves and lemon zest. Blend to a very smooth consistency and cool.

4. Season the mixture with salt, lemon juice, and molasses. Chill. 

SEE ALSO: This Stylish Wearable Tech Solves An Annoying Problem For Women

WE'RE ON PINTEREST: Click Here To Follow Us

Join the conversation about this story »








Read More...

CHART: How Far Soccer Players Run During A World Cup Match

Source: http://www.businessinsider.com/chart-soccer-players-run-miles-2014-6

One aspect of soccer that separates it from many other sports is the unique combination of speed and endurance that is required and no position must run farther during a match than midfielders. These players are often asked to cover the entire length of the field which can be up to 130 yards long.

During the United States National Team's opening match against Ghana, midfielder Michael Bradley led the team with 7.9 miles covered during the match. The match lasted 100 minutes and one second, which means Bradley averaged 4.75 mph for more than an hour and a half, with only one real break (cont. below).

Soccer Distance

This chart also shows that even goalkeepers must travel long distances with Tim Howard traveling just under three miles during the match.

We also get a sense of the impact fresh legs can have on a match.

Alejandro Bedoya, who was replaced by Graham Zusi mid-match, combined with Zusi to travel 7.8 miles, topped only by Bradley.

Similarly, Jozy Altidore and Aron Johannsson combined to run 7.1 miles, a half-mile more than the team's other forward, Clint Dempsey.

Join the conversation about this story »








Read More...